Eimear Walsh

Digital Marketing Specialist

Digital Marketing Specialist Our client, a leading global organisation with a b2b focus are seeking an experience Digital Marketing Specialist with expertise in paid advertising to join their ambitious marketing team. Reporting to the Head of Digital Marketing, you will develop and execute impactful campaigns across LinkedIn, Meta, Google Ads, and other platforms to drive results and elevate our brand presence. You will enjoy leading on creative advertising campaigns, working with the in house design team and achieving results. Key Responsibilities Paid Campaigns: Strategize, create, and optimise paid social and search campaigns to meet KPIs. Collaboration: Work with internal teams to align messaging and integrate campaigns. Performance Reporting: Analyse data, provide insights, and recommend optimizations. Innovation: Stay updated on trends, implement best practices, and lead A/B testing. Budget Management: Monitor spend to ensure efficiency and adherence to budgets. What We’re Looking For Experience: 4+ years in digital marketing with a focus on paid advertising. Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and Google Analytics. CRM experience (e.g., Marketo, HubSpot) is a plus. Strengths: Strategic, creative, and detail-oriented with strong collaboration skills. Education: Degree in Marketing, Digital Marketing, or related field preferred. If you’re passionate about digital marketing and ready to make an impact, contact Eimear Walsh in Alternatives for more.

Marketing Executive - B2B / Professional Services

Marketing Executive required to join a rapidly expanding team in one of Ireland’s leading professional services firms. Joining the central marketing team, you will take ownership for a number of initiatives across their sponsorships and events division. Responsibilities: Partnering with senior marketing manager you will help to support the delivery of  a compelling national sponsorship program, collaborating with partners and stakeholders. Manage client invites, develop creative event collateral, and promote initiatives through internal and external communications. Coordinate with digital teams to create engaging content and measure ROI on sponsorship activities. Work closely with agencies to ensure high-quality brand representation at events. Track and report on sponsorship performance, providing insights for continuous improvement. Requirements: Bachelor’s degree in Marketing/Event Management or equivalent. 2+ years’ experience in marketing or sponsorship and event management. Strong project and stakeholder management skills. Prior b2b / consulting or professional services experience ideal. If you’re creative, motivated, and passionate about high-impact marketing, we’d love to hear from you! Contact Eimear Walsh in Alternatives for more.

Retail Marketing Manager

Our client is seeking a talented and results-driven Marketing Manager to join their team in Galway. This is an exciting opportunity for a dynamic marketing professional to take ownership of all marketing activities and drive impactful campaigns in a vibrant and fast-paced environment. Key Responsibilities: Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement. Working closely with Retail Sales Managers, leading on traditional marketing activities for instore promotional, building brands in local communities etc. Collaborate with cross-functional teams to create and deliver impactful promotional campaigns. Monitor market trends, customer needs, and competitor activities to identify opportunities for growth. Oversee the creation of engaging content across various platforms to enhance the brand’s presence. Manage the marketing budget effectively, ensuring optimal return on investment. Analyse campaign performance and prepare reports to provide insights and recommendations for improvement. Key Requirements: Proven experience in a similar marketing role, ideally within a fast-paced retail environment. Strong knowledge of marketing strategies and tools, with a track record of delivering successful campaigns. Excellent communication and interpersonal skills to engage with stakeholders at all levels. Analytical mindset with the ability to interpret data and make data-driven decisions. Highly organised, proactive, and capable of managing multiple projects simultaneously. What’s on Offer: Opportunity to work with a passionate team in a supportive and innovative environment. Scope to influence and shape marketing strategies for a growing Irish business. For more information please click on the link below or contact Eimear Walsh in Alternatives.

Interim Head of Brand

Our client, a global leader in the beverage industry, is seeking an Interim Head of Brand Communications to oversee the brand’s global communication agenda. This senior role requires an experienced brand leader with a digital-first mindset, responsible for creating breakthrough campaigns and ensuring consistent, impactful messaging that drives brand desire and long-term growth. The role will be based in Dublin a couple of days per week and is being offered on a 6 month interim basis. This is a unique opportunity for a seasoned professional with expertise in brand communications, digital strategy, and campaign management. The successful candidate will work closely with executive stakeholders to shape the communication vision and lead cross-functional teams in the execution of globally integrated and insight-driven brand campaigns. Key Responsibilities: Global Communication Strategy: Define the brand’s overarching communication strategy,  aligning with the company's brand-building principles. Data-Driven Insights: Partner with Consumer Market Insights (CMI) and Innovation teams to incorporate insights into campaign strategies, ensuring relevance and resonance with target audiences. Campaign Leadership: Lead end-to-end campaign development, with a digital-first approach, from ideation through to market launch, ensuring alignment with brand positioning and consumer insights. Omnichannel Integration: Oversee all aspects of global advertising to create seamless, integrated campaigns across digital, print, PR, and experiential channels. Collaboration with PR: Work closely with the PR teams to create compelling, cohesive campaigns that reinforce the brand's status and engage audiences. Brand Consistency: Act as the brand guardian, ensuring guidelines, messaging frameworks, and brand voice are consistently applied across all regions and communication channels. Digital Strategy: Establish the brand’s digital agenda to ensure an omnichannel user journey that leverages data insights and best practices. Budget Management: Oversee the allocation of Advertising & Promotion (A&P) budgets to maximise impact in priority markets and ensure efficient resource utilization. Performance & Reporting: Adhere to reporting standards, provide performance insights, and participate in business planning meetings, ensuring alignment with governance procedures and business objectives. Qualifications and Experience: Significant experience in brand communications from within the beverage or FMCG sectors. Proven expertise in leading global, omnichannel campaigns with a digital-first approach. Strong understanding of brand strategy, positioning, and storytelling across diverse markets. Demonstrated success in managing cross-functional and cross-regional teams, with the ability to influence at a senior level. Data-driven mindset, with experience using insights to guide communication strategies. Excellent project management, budgeting, and organizational skills. Exceptional communication, stakeholder management, and collaboration skills. If you are an experienced brand communications leader passionate about driving brand growth and engagement through innovative, data-driven strategies, we would love to hear from you. For more information please contact Eimear Walsh in Alternatives

Marketing Manager

Alternatives are delighted to partner with Focus Capital Partners, who are a leading Irish boutique corporate finance firm, with strong international partnerships, particularly in the US. Specialising in advisory services across sectors like Food & Agri, Technology, Engineering, and Healthcare. They are now looking to hire a dynamic Marketing Manager to build brand presence and drive marketing efforts. As Marketing Manager, you’ll lead the marketing strategy, enhancing brand visibility, promoting transactions, and positioning the business unit leaders as thought leaders. This is a strategic, hands-on role working closely with the leadership team and managing external relationships. Key Responsibilities Strategic Marketing: Develop and implement a comprehensive marketing strategy to boost brand visibility across sectors. Digital Marketing & Content Creation: Promote transactions on LinkedIn, create engaging content, and support pitches with impactful marketing materials. Media Relations: Build relationships with media and secure coverage in niche sectors, handling press releases and corporate announcements. Event Management: Plan and execute client events, managing all logistics and leveraging our brand ambassador at key events. Collaboration: Coordinate with US partners to develop cross-border marketing initiatives. Internal Support: Support leadership with marketing collateral for pitches and client meetings. Qualifications Experience: 5+ years in marketing within corporate finance, professional services, or a B2B environment. Skills: Proven strategic thinking, expertise in digital marketing (especially LinkedIn), and media relations. Experience in event management and creative design (PowerPoint, Canva). Traits: A self-starter with strong communication skills, able to work independently and collaboratively with international partners. For more contact Eimear Walsh in Alternatives.  

Marketing Executive

Our client, a global leader in professional services is looking to recruit an experienced Marketing Executive to lead on both traditional marcom and digital marketing activities for their Cork and Dublin offices. Based in Cork, the role will report into a large global marketing team based in the UK. The ideal candidate will have 3 + years marketing experience, prior b2b marketing experience would be ideal and exposure to professional services, finance or technology sectors advantageous.   The company offer a flexible / hybrid approach to work, you will be onsite full time during your initial induction but then you will be 3 days onsite / 2 days remote. Travel between Cork and Dublin office from time to time. What You’ll Do: Drive marketing plans and campaigns, collaborating with the Regional Marketing Head. (Based in the UK) Manage events, both in-person and virtual, from concept to execution. Create compelling digital content and social media posts. Oversee Irish client and contact databases, ensuring accuracy and relevance. Collaborate closely with the wider marketing team to align national strategies. What You’ll Bring: Proven experience in marketing, ideally from a multi-office or professional services background. Hands-on knowledge of social media, digital marketing, and content creation. Excellent communication skills and attention to detail. Confidence, ambition, and a proactive, can-do attitude. Proficiency in MS Word, Excel, PowerPoint, and Outlook. Adobe InDesign experience is a plus! Perks: Hybrid working options Competitive salary package Genuine work-life balance Employee recognition awards Supportive management and career development opportunities For more information contact Eimear in Alternatives and click apply below.  

Senior Business Development Manager

Our client, a leading professional services / consulting firm is currently looking to build out their Business Development function. We are seeking two highly experienced Senior Business Development Managers across Financial Services, Pharma / Life Sciences and the Tech space. You'll work closely with sector leaders to identify and convert major opportunities, build strong client relationships, and drive revenue. These roles will join a wider Commercial Marketing that is in serious growth mode. The ideal candidates will have a proven track record in the development and delivery of streamlined Business Development processes and procedures across large corporate organisations. Reporting to the Head of Business Development the successful candidate will Develop and execute go-to-market plans aligned with business strategy. Drive best-practice account management for priority clients. Identify and convert high-value opportunities through targeted sales efforts. Manage pipeline, track performance, and report on revenue metrics. Build strong relationships across the firm and industry to leverage synergies. The Ideal candidate will have 10+ years of experience in B2B business development, corporate or enterprise account management at a large firm or organisation. You will have experience in the Financial Services, Pharma / Life Science or Technology industry ideally. Proven track record of driving growth in large accounts. Strong commercial acumen, growth orientation, and sales focus. Excellent communication, relationship-building, and networking skills. Experience using CRM systems for pipeline management and reporting. This is a fantastic opportunity to join an established corporate organisation during a serious period of growth, where their people are at the centre of their culture. Benefits include Competitive salary, full benefits package and bonus flexible work options, and endless career development opportunities. A collaborative and inclusive work environment. A hybrid work model with an average of 3 days in the office per week. For more information please contact Eimear Walsh in Alternatives or click apply below.  

Category Manager

Alternatives are delighted to be working with a leading international manufacturer based in Kilkenny to expand their marketing team. Our client is looking for a Category Manager in this newly created position. This role will report directly to the Head of Product and will take ownership for the vast portfolio of products across building and homewares. Not only does our client offer high end products but also a bespoke customisation option.  This company offer a highly competitive salary plus package and have a flexible / hybrid approach to work with 2 – 3 days being spent onsite and 2 days from home. Key Responsibilities: • Become a product expert on our range and track similar competitor products  • Build knowledge of commercial product performance and trends  • Responsible for category managing the portfolio – analysing sales/margin/volume data  • Develop clear strategy and product road maps closely aligned with the wider market requirements • Identify and prioritize market opportunities to create new product strategies  • Monitor competitor activity and products • Support existing customers with updates to prices files, range listings, discounts • Support customer specific visits as required (UK/Ireland) to make sure we give the best impression of the company. ESSENTIAL SKILLS & EXPERIENCE • Category and product management experience. • Strong communication skills, managing internal and external relationships • Organisational skills  • Excellent written and presentation skills • Strong commercial acumen  • Good understanding of customer pricing, discount structures  • Excellent data analysis and interpretation skills – particularly using Excel  DESIRABLE SKILLS & EXPERIENCE: • Experience in new product customer research / market research • Degree or equivalent in management / business. • A customer centric approach  • Knowledge and experience of Product Marketing systems For more information on this role, please contact Eimear Walsh on ewalsh@alternatives.ie. #LI-EW1 #LI-Hybrid

Manager - Market and Consumer Insight

Manager Market Consumer Insight Alternatives are delighted to partner with Champion Europe as they build out their marketing function from their Dublin 15 office. With European headquarters in Italy including a product design, development and sourcing center, Champion Europe is a leading designer, marketer and distributor of athletic apparel, footwear and accessories across 50 countries in the territories of Europe, Africa and the Middle East. Champion Europe is part of the HanesBrands Corporation, a socially responsible leading marketer of everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Champion’s distinct brand image, which dates back to 1919, is defined by an American athletic heritage and a reputation for providing innovative and durable products for athletes and teams throughout the world for a wide variety of sports. As part of the next phase of its growth initiatives and plans, Champion EMEA is seeking a Manager, Market & Consumer Insight. The role will be based at the Champion Products Europe LTD premises in Dublin, Ireland and will cover all related activities within Champion EMEA. Day to day activities include Conduct complex data analysis on Champion's product innovations to determine potential for consumer adoption; Analyze data to advise brands on consumer targeting strategy; Generate detailed reports to guide search pipeline prioritization and marketing strategy; Design and plan market surveys for testing in domestic and international markets; Understand how competitors are performing in the marketplace, including innovations, company reports, etc., and incorporate data into larger presentations as needed; Coordinate with multiple stakeholders to manage and execute research projects and deliver results to the organization; Identify and prioritize opportunities to deliver research to stakeholders across the organization; Supplement qualitative research with quantitative data where possible to complete ad hoc research. Requirements Bachelor's Degree in Marketing or related field, or equivalent; 5 years of experience in Marketing, Market Research or other data-rich fields; Experience with market research tools - Qualtrics, Survey Monkey, SPSS, etc; Fluency in qualitative and quantitative research methods and knowledge of statistical concepts and how to apply them to research methodologies; Understanding of how/when to use various research methodologies - segmentation, tracking studies, focus groups, IDIs, customer satisfaction, conjoint/discrete choice, regression analysis, etc; Ability to present and brainstorm research findings with both technical and non-technical/business audiences; Ability to connect the dots between different sources and to think strategically about how recommendations will impact the organization's bottom line in the short and long term. For more information on this role please contact Eimear Walsh in Alternatives. #LI-EW1 #LI-Hybrid

Senior Manager - Brand Strategy and Creative Content

Senior Manager – Brand Strategy and Creative Content Alternatives are delighted to partner with Champion Europe as they build out their marketing function from their Dublin 15 office. Champion represents a fast-growing, resilient and worldwide market. Few brands feature iconic silhouettes combined with patented technologies, exceptional manufacturing process and a passionate, global team. We represent resilience, innovation and distinctiveness. Fusing style and cutting-edge technology, we are dedicated to creating a lasting impact. We transcend simple branding; we symbolize global excellence. As they continue to expand our presence in the market, they seek a highly skilled and motivated Senior Manager, Brand Strategy and Creative Content to join our dedicated Marketing team. As Senior Manager, Brand Strategy and Creative Content you will oversee the strategic direction, positioning and growth of the Champion EMEA brand. You will be responsible for managing brand strategy, launching Brand marketing processes, stakeholder relations and driving innovative brand marketing initiatives to achieve Champion EMEA’s business goals. The position will report to the Head of Marketing and will be based at Champion Products Europe LTD premises in Dublin, Ireland. (Hybrid 3x times a week in office) Day to day activities include Lead, execute, and supervise marketing efforts across Wholesale, Retail, and E-commerce channels in EMEA. Collaborate with Product Categories and Regional Sales Teams to ensure consistent global branding for Champion. Develop strategies and content to elevate Champion's brand positioning and enhance market performance in the EMEA region. Initiate and execute innovative marketing strategies across traditional and new media platforms to boost brand exposure. Work with creative and media agencies to implement cutting-edge marketing practices for Champion's campaigns. Manage Champion's presence on relevant social media platforms, driving lead generation, ROI, click-through rates, and consumer engagement through personalized activities. Create and oversee retail events and direct marketing strategies, including in-store initiatives to enhance brand visibility and consumer interaction. Ensure timely achievement of seasonal Go-To-Market calendar milestones and team timelines. Manage Champion's marketing budget. Develop seasonal and annual sales programs, forecast sales volumes, and profits aligned with Champion EMEA's business plan. Requirements 10 years of experience in brand management/communication, social media strategy and sponsorship roles in global companies. Strong understanding of the marketing landscape within the global sportswear market. Experience in budget management and goal-driven planning. Highly self-motivated, results-oriented with an entrepreneurial spirit to drive initiatives forward. Strong interpersonal and communication skills. Strong strategic thinking and analytical skills. Excellent communication and collaboration skills. Ability to forecast sales volumes and interpret market trends effectively. For more information on this role please contact Eimear Walsh in Alternatives. #LI-EW1 #LI-Hybrid

Senior Manager - Wholesale Marketing

Senior Manager – Wholesale Marketing Alternatives are delighted to partner with Champion Europe as they build out their marketing function from their Dublin 15 office. “Champion represents a fast-growing, resilient and worldwide market. Few brands feature iconic silhouettes combined with patented technologies, exceptional manufacturing process and a passionate, global team. We represent resilience, innovation and distinctiveness. Fusing style and cutting-edge technology, we are dedicated to creating a lasting impact. We transcend simple branding; we symbolize global excellence". As they continue to expand our presence in the market, we are seeking a highly skilled and motivated Manager Wholesales Marketing UK and Ireland to join our dedicated Marketing team. As Manager Wholesales Marketing UK and Ireland you will support the creation, planning and execution of wholesale strategies and ensure the success of all integrated campaigns and marketing initiatives for our key wholesale partners in UK and Ireland. The position will report to the Head of Marketing and will be based from the Dublin 15 office on a hybrid basis x3 times week. Day to day activities include Lead and implement comprehensive marketing strategies for the Wholesale channel. Support Sales and Product teams to align marketing efforts with business objectives. Create compelling marketing materials, presentations and campaigns to support wholesale partners. Build and maintain strong relationships with key wholesale partners, ensuring customer satisfaction. Implement and measure the effectiveness of marketing programs, providing insights for continuous improvement for UK and Ireland. Manage the allocated budget for UK and Ireland and ensure sales marketing activities and achievement of pre-defined KPIs. Proposes and integrates innovative marketing approaches for the area. Requirements Degree in marketing, business or a related field. 10 years of experience in trade marketing, ideally from within the fashion or lifestyle sector. Strong communication and interpersonal skills. Strong analytical skills. Strong handling of numerical data. Able to influence and coordinate with multiple stakeholders. For more information on this role please contact Eimear Walsh in Alternatives. #LI-EW1 #LI-Hybrid

Manager - Digital Media

Manager - Digital Media Alternatives are delighted to partner with Champion Europe as they build out their marketing function from their Dublin 15 office. With European headquarters in Italy including a product design, development and sourcing center, Champion Europe is a leading designer, marketer and distributor of athletic apparel, footwear and accessories across 50 countries in the territories of Europe, Africa and the Middle East. Champion Europe is part of the HanesBrands Corporation, a socially responsible leading marketer of everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Champion’s distinct brand image, which dates back to 1919, is defined by an American athletic heritage and a reputation for providing innovative and durable products for athletes and teams throughout the world for a wide variety of sports. Reporting to the head of marketing, and working closely with a newly recruited local marketing team in Dublin the successful Manager - Digital Media will be  responsible for spreading the Champion EMEA brand identity through established and emerging media, in alignment with global strategies and in partnership with key media partners / agencies. Day to day activities include Develop organic social media strategy for brand owned social media accounts. (Instagram, Facebook, TikTok, Pinterest & YouTube); Manage planning, execution, and reporting of social media activities; Share best practices with regional partners ensuring that brand guidelines are met, and social media regulations are respected; Audit regional PR agencies to identify key areas of opportunity and resource management; Own relationship with global media agencies, identifying strategic partners to support in communicating compelling, upper-funnel brand stories; Ensure efficient media investment by monitoring budget, delivery and key KPIs, proposing campaign optimizations where necessary; Own relationship with global marketing teams to align on key product launches, communication moments, and campaign planning; Identify ways to tailor the global brand strategy for the EMEA market, ensuring that the unique brand image is consistent and coherent across all media channels and geographies; Provide regional teams with distribution and execution guidelines/materials (i.e. campaign toolkits, media plans, press releases, etc.) to guarantee marketing/product launches are implemented in line with global standards. Requirements Bachelor’s or advanced degree/training in Business, Marketing, Digital, Communications or a related field. Solid understanding of digital channels: web, mobile, email, text, search and social. Minimum of 4 – 5 years direct experience on digital solutions to meet business needs/goals. Strong understanding of digital marketing best practices and trends. Strong understanding of digital analytics, metrics, and voice of the customer research with the ability to interpret and to make key decisions. Advanced proficiency in web reporting and analytics tools. Full professional proficiency in English. For more information on this role please contact Eimear Walsh in Alternatives or click apply below  #LI-EW1 #LI-Hybrid