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Insights

At Alternatives we share our market insight and expertise, so you can keep abreast of what’s happening in the rapidly evolving world of marketing, digital, data and customer talent. And we share advice from our team on how you can alter your career trajectory.

Mentoringandcoaching

Mentoring and Coaching

​​The Power of Mentoring and Executive Coaching: Essential Benefits for Marketing ProfessionalsIn a competitive and ever-evolving field like marketing, the guidance of a mentor or executive coach...

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Careergands

Career Guidance and Support

​Why Partnering with a Specialist Recruitment Agency Can Elevate Your Career Transition Changing jobs is a major step, one that can shape your career. While navigating the job market alone can feel...

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Snegotiationsandb

Salary Negotiation and Benchmarking

​​How a Recruiter Can Support You with Salary Negotiation and Market Benchmarking Negotiating your salary can be one of the most challenging aspects of job searching, yet it’s essential to ensure y...

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Intprepandfeedback

Interview Preparation and Feedback

​How Your Recruiter Can Support You with Interview Preparation and Feedback A job interview is your chance to make a memorable impression and demonstrate why you are the best fit for the role. Wo...

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Cvprep

CV Preparation

​​How to Build a Standout CV for Marketing Roles? If you’re aiming to secure a marketing role, your CV is essential in showcasing your potential to employers. Hiring managers are looking for CVs th...

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Marketing the Marketer

​Working in marketing, you’ve probably focused on building your company’s brand, doing a competitive analysis as well as looking at what the business can be doing to promote and enhance itself. But...

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Tips For Successful Salary Negotiation

​Negotiating your salary is often intimidating, with 68% of mid to senior level marketing professionals consistently engaging in this pivotal conversation, and over 32% avoiding it entirely. Stag...

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Why November Is Key For Hiring

Why November Is Key For Hiring

​Why November is a great time for hiring! Hiring plans for the coming year frequently top agendas in board meetings across the country in October and November. Budgets are decided, staffing requi...

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When Data Is King!

When Data Is King!

​In today’s data-driven world, it’s hard to discern between what’s useful and what’s just noise. As marketers, we are absolutely inundated with data from every source. So how do we define useful ...

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Communications – The Cornerstone Of A Marketing Strategy

Communications – The Cornerstone of a Marketing Strategy

​Communications – The Cornerstone of a Marketing Strategy Here at Alternatives, we’re seeing a strong surge in the demand for communications professionals. Organisations across the public sector...

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Using Social Media As An Effective Brand Management Tool

Using Social Media As An Effective Brand Management Tool

​We take social media so much for granted now, it’s hard to believe that it’s only been a little over 20 years since one of the first true social media channels (SixDegrees.com) was launched in 1...

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Marketing Roles With Purpose

Marketing Roles With Purpose

​The whole concept of work has shifted dramatically in recent years. The pandemic has brought the “work-life balance” issue to the fore once again and employers, in a drive to retain key staff ha...

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Content Creator Vs Subject Matter Expert

Content Creator Vs Subject Matter Expert

Content Creator Vs Subject Matter ExpertHire for Talent or Knowledge – that is the question!​​When it comes to marketing, content is king! As marketing recruiters, we’ve witnessed the rise in dem...

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5 Things Marketing Professionals Want In A Job

5 Things Marketing Professionals Want In A Role

​From the Great Return to the Great Resignation and now to the Great Re-evaluation, today’s workforce has gone through a major upheaval in the last two years, mostly for the better.Nowhere is this...

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Alternatives - joining the Brightwater Group

​After 22 years, Alternatives is joining forces with the Brightwater Group.  Alternatives will continue to operate as a standalone brand, with its own bespoke, specialist marketing and digital te...

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Alternatives Career Trajectory Series 5- How to prepare for a competency based interview

Alternatives Career Trajectory Series 5We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re deligh...

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Alternatives Career Trajectory Series 1 - How to plan and manage your career

We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re delighted to share this with you through our ...

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Alternatives Career Trajectory Series 3 - How to write a winning CV

The Alternatives Career Trajectory Series​ 3 How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare ...

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Alternatives Career Trajectory Series 4- How to succeed at interview

The Alternatives Career Trajectory Series ​Our Career Trajectory series covers: How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to s...

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Alternatives Career Trajectory Series 2- Building your professional marketing competencies

The Alternatives Career Trajectory Series 2 ​​How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare...

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