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Digital Marketing Specialist

Digital Marketing Specialist Our client, a leading global organisation with a b2b focus are seeking an experience Digital Marketing Specialist with expertise in paid advertising to join their ambitious marketing team. Reporting to the Head of Digital Marketing, you will develop and execute impactful campaigns across LinkedIn, Meta, Google Ads, and other platforms to drive results and elevate our brand presence. You will enjoy leading on creative advertising campaigns, working with the in house design team and achieving results. Key Responsibilities Paid Campaigns: Strategize, create, and optimise paid social and search campaigns to meet KPIs. Collaboration: Work with internal teams to align messaging and integrate campaigns. Performance Reporting: Analyse data, provide insights, and recommend optimizations. Innovation: Stay updated on trends, implement best practices, and lead A/B testing. Budget Management: Monitor spend to ensure efficiency and adherence to budgets. What We’re Looking For Experience: 4+ years in digital marketing with a focus on paid advertising. Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and Google Analytics. CRM experience (e.g., Marketo, HubSpot) is a plus. Strengths: Strategic, creative, and detail-oriented with strong collaboration skills. Education: Degree in Marketing, Digital Marketing, or related field preferred. If you’re passionate about digital marketing and ready to make an impact, contact Eimear Walsh in Alternatives for more.

Creative Lead

Creative Lead Opportunity – Digital & Innovation Lab A leading organisation has launched an innovative digital and IT lab aimed at transforming digital customer experiences and creating a one-stop-shop application for seamless journey needs. This is an exciting opportunity to join a pioneering team as Creative Lead and play a key role in driving creative strategies within a cutting-edge digital and innovation hub. Key Responsibilities: Creative Leadership: Lead a creative team delivering strategies for web, CRM, apps, and campaigns. Collaboration with UX: Partner with UX specialists to ensure design consistency and efficiency. Creative Testing: Implement testing processes for impactful digital campaigns. Stay at the forefront of emerging trends to create innovative, engaging digital solutions. Balance competing priorities to manage creative deliverables effectively. Ideal Experience & Skills: 3+ years in senior creative leadership roles (agency or in-house). Proven track record of delivering exceptional digital marketing campaigns. Experience in building or leading a creative team is a plus. Strong project and people management skills, excellent communication, and a proactive approach. This role is onsite three days per week North Dublin, offering the chance to shape transformative digital experiences and elevate customer journeys to the next level. Excellent benefits on offer. Parking onsite.  

Marketing Executive - B2B / Professional Services

Marketing Executive required to join a rapidly expanding team in one of Ireland’s leading professional services firms. Joining the central marketing team, you will take ownership for a number of initiatives across their sponsorships and events division. Responsibilities: Partnering with senior marketing manager you will help to support the delivery of  a compelling national sponsorship program, collaborating with partners and stakeholders. Manage client invites, develop creative event collateral, and promote initiatives through internal and external communications. Coordinate with digital teams to create engaging content and measure ROI on sponsorship activities. Work closely with agencies to ensure high-quality brand representation at events. Track and report on sponsorship performance, providing insights for continuous improvement. Requirements: Bachelor’s degree in Marketing/Event Management or equivalent. 2+ years’ experience in marketing or sponsorship and event management. Strong project and stakeholder management skills. Prior b2b / consulting or professional services experience ideal. If you’re creative, motivated, and passionate about high-impact marketing, we’d love to hear from you! Contact Eimear Walsh in Alternatives for more.

Retail Marketing Manager

Our client is seeking a talented and results-driven Marketing Manager to join their team in Galway. This is an exciting opportunity for a dynamic marketing professional to take ownership of all marketing activities and drive impactful campaigns in a vibrant and fast-paced environment. Key Responsibilities: Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement. Working closely with Retail Sales Managers, leading on traditional marketing activities for instore promotional, building brands in local communities etc. Collaborate with cross-functional teams to create and deliver impactful promotional campaigns. Monitor market trends, customer needs, and competitor activities to identify opportunities for growth. Oversee the creation of engaging content across various platforms to enhance the brand’s presence. Manage the marketing budget effectively, ensuring optimal return on investment. Analyse campaign performance and prepare reports to provide insights and recommendations for improvement. Key Requirements: Proven experience in a similar marketing role, ideally within a fast-paced retail environment. Strong knowledge of marketing strategies and tools, with a track record of delivering successful campaigns. Excellent communication and interpersonal skills to engage with stakeholders at all levels. Analytical mindset with the ability to interpret data and make data-driven decisions. Highly organised, proactive, and capable of managing multiple projects simultaneously. What’s on Offer: Opportunity to work with a passionate team in a supportive and innovative environment. Scope to influence and shape marketing strategies for a growing Irish business. For more information please click on the link below or contact Eimear Walsh in Alternatives.

E-Commerce Lead

We are seeking a highly motivated and experienced E-Commerce Lead to join a B2B energy distributor as part of their marketing team. The E-Commerce Lead will be responsible for developing and implementing an e-commerce strategy to drive online sales and enhance the overall customer experience. You will be responsible for the website product roadmap that will unify the full range of products and services to optimise user experience and revenues. Responsibilities:   Develop and implement the e-commerce strategy to drive online sales and achieve business objectives Manage the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management Analyse sales data and customer insights to optimize the online shopping experience and increase conversion rates Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure a seamless online shopping experience Stay up-to-date on industry trends and best practices in e-commerce and digital marketing Monitor and report on key performance indicators (KPIs) to track the success of the e-commerce strategy Identify opportunities for growth and improvement in the e-commerce channel Qualifications:   + 5 years’ experience in driving ecommerce sales A post-graduate third-level qualification in business, marketing and / or digital marketing is required, in addition to any other relevant qualifications. Previous people / team management experience essential. Strong understanding of e-commerce platforms, digital marketing tools, and analytics Excellent project management skills with the ability to prioritize and meet deadlines Ability to work effectively in a fast-paced and dynamic environment If you are a results-driven e-commerce professional with a passion for online retail, we would love to hear from you.   

Interim Head of Brand

Our client, a global leader in the beverage industry, is seeking an Interim Head of Brand Communications to oversee the brand’s global communication agenda. This senior role requires an experienced brand leader with a digital-first mindset, responsible for creating breakthrough campaigns and ensuring consistent, impactful messaging that drives brand desire and long-term growth. The role will be based in Dublin a couple of days per week and is being offered on a 6 month interim basis. This is a unique opportunity for a seasoned professional with expertise in brand communications, digital strategy, and campaign management. The successful candidate will work closely with executive stakeholders to shape the communication vision and lead cross-functional teams in the execution of globally integrated and insight-driven brand campaigns. Key Responsibilities: Global Communication Strategy: Define the brand’s overarching communication strategy,  aligning with the company's brand-building principles. Data-Driven Insights: Partner with Consumer Market Insights (CMI) and Innovation teams to incorporate insights into campaign strategies, ensuring relevance and resonance with target audiences. Campaign Leadership: Lead end-to-end campaign development, with a digital-first approach, from ideation through to market launch, ensuring alignment with brand positioning and consumer insights. Omnichannel Integration: Oversee all aspects of global advertising to create seamless, integrated campaigns across digital, print, PR, and experiential channels. Collaboration with PR: Work closely with the PR teams to create compelling, cohesive campaigns that reinforce the brand's status and engage audiences. Brand Consistency: Act as the brand guardian, ensuring guidelines, messaging frameworks, and brand voice are consistently applied across all regions and communication channels. Digital Strategy: Establish the brand’s digital agenda to ensure an omnichannel user journey that leverages data insights and best practices. Budget Management: Oversee the allocation of Advertising & Promotion (A&P) budgets to maximise impact in priority markets and ensure efficient resource utilization. Performance & Reporting: Adhere to reporting standards, provide performance insights, and participate in business planning meetings, ensuring alignment with governance procedures and business objectives. Qualifications and Experience: Significant experience in brand communications from within the beverage or FMCG sectors. Proven expertise in leading global, omnichannel campaigns with a digital-first approach. Strong understanding of brand strategy, positioning, and storytelling across diverse markets. Demonstrated success in managing cross-functional and cross-regional teams, with the ability to influence at a senior level. Data-driven mindset, with experience using insights to guide communication strategies. Excellent project management, budgeting, and organizational skills. Exceptional communication, stakeholder management, and collaboration skills. If you are an experienced brand communications leader passionate about driving brand growth and engagement through innovative, data-driven strategies, we would love to hear from you. For more information please contact Eimear Walsh in Alternatives

Marketing Manager

Alternatives are delighted to partner with Focus Capital Partners, who are a leading Irish boutique corporate finance firm, with strong international partnerships, particularly in the US. Specialising in advisory services across sectors like Food & Agri, Technology, Engineering, and Healthcare. They are now looking to hire a dynamic Marketing Manager to build brand presence and drive marketing efforts. As Marketing Manager, you’ll lead the marketing strategy, enhancing brand visibility, promoting transactions, and positioning the business unit leaders as thought leaders. This is a strategic, hands-on role working closely with the leadership team and managing external relationships. Key Responsibilities Strategic Marketing: Develop and implement a comprehensive marketing strategy to boost brand visibility across sectors. Digital Marketing & Content Creation: Promote transactions on LinkedIn, create engaging content, and support pitches with impactful marketing materials. Media Relations: Build relationships with media and secure coverage in niche sectors, handling press releases and corporate announcements. Event Management: Plan and execute client events, managing all logistics and leveraging our brand ambassador at key events. Collaboration: Coordinate with US partners to develop cross-border marketing initiatives. Internal Support: Support leadership with marketing collateral for pitches and client meetings. Qualifications Experience: 5+ years in marketing within corporate finance, professional services, or a B2B environment. Skills: Proven strategic thinking, expertise in digital marketing (especially LinkedIn), and media relations. Experience in event management and creative design (PowerPoint, Canva). Traits: A self-starter with strong communication skills, able to work independently and collaboratively with international partners. For more contact Eimear Walsh in Alternatives.  

Marketing Executive

Our client, a global leader in professional services is looking to recruit an experienced Marketing Executive to lead on both traditional marcom and digital marketing activities for their Cork and Dublin offices. Based in Cork, the role will report into a large global marketing team based in the UK. The ideal candidate will have 3 + years marketing experience, prior b2b marketing experience would be ideal and exposure to professional services, finance or technology sectors advantageous.   The company offer a flexible / hybrid approach to work, you will be onsite full time during your initial induction but then you will be 3 days onsite / 2 days remote. Travel between Cork and Dublin office from time to time. What You’ll Do: Drive marketing plans and campaigns, collaborating with the Regional Marketing Head. (Based in the UK) Manage events, both in-person and virtual, from concept to execution. Create compelling digital content and social media posts. Oversee Irish client and contact databases, ensuring accuracy and relevance. Collaborate closely with the wider marketing team to align national strategies. What You’ll Bring: Proven experience in marketing, ideally from a multi-office or professional services background. Hands-on knowledge of social media, digital marketing, and content creation. Excellent communication skills and attention to detail. Confidence, ambition, and a proactive, can-do attitude. Proficiency in MS Word, Excel, PowerPoint, and Outlook. Adobe InDesign experience is a plus! Perks: Hybrid working options Competitive salary package Genuine work-life balance Employee recognition awards Supportive management and career development opportunities For more information contact Eimear in Alternatives and click apply below.  

Paid Media Manager

A Paid Media Manager is required to join a leading and innovative player in the retail industry, providing customers with an omnichannel experience that blends cutting-edge technology, exceptional service, and a commitment to sustainability. This is a hybrid role with offices in Dublin 1. If you’re a creative, ambitious, and innovative individual looking to work in a fast-paced, evolving environment, this could be the perfect opportunity for you! Role Summary: As our Paid Media Manager, you will be responsible for creating and executing the paid media strategy across all media channels, with a strong emphasis on digital. You’ll need to develop strategies that resonate with consumers, address business challenges, and deliver exceptional media campaigns. Key Responsibilities: Media Campaign Management: Plan and execute paid media campaigns across a variety of channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, Affiliates, Partnerships, and Content Marketing. Campaign Launch & Analysis: Support the launch of campaigns by collaborating with partner agencies on planning, asset creation, implementation, and performance analysis. Performance Marketing: Oversee the performance of Search, Shopping, and Affiliate campaigns, managing budgets and optimizing to achieve target KPIs. Growth Strategy: Collaborate with internal teams to identify growth opportunities and implement strategies to drive business performance. Budget Management: Manage and track budgets across all paid media channels to ensure efficient allocation of resources. Creative Collaboration: Work closely with the Creative & Social teams to develop tailored ad content that resonates with target audiences. Partner Relations: Build and maintain relationships with external agencies, tech partners, and media partners, staying up to date on industry best practices. Key Requirements: Strategic Thinking: Ability to develop and execute creative, results-driven paid media strategies. Fast-Paced Environment: Comfortable managing multiple projects and meeting ambitious deadlines. Collaborative Approach: Highly collaborative and able to work effectively within a team environment. Growth-Oriented: Demonstrates a strong passion for growing online sales and driving trade results. About You: Experience: 4+ years of experience managing large-scale Paid Media campaigns, with a strong focus on digital channels. Marketing Knowledge: Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics. Technical Skills: Experience using Google Ads, Meta Ads, TikTok Ads, and proficiency with reporting tools like Google Analytics 4, Supermetrics, and Google Looker Studio. Analytical Skills: Strong analytical capabilities, with the ability to evaluate performance metrics, develop insights, and provide actionable recommendations. Communication: Excellent written and verbal communication skills. Proactive & Critical Thinker: Proven ability to be proactive, think critically, and contribute to driving business growth. What  On Offer: An exciting opportunity to work with a dynamic and innovative team. Competitive compensation and benefits package. Opportunities for professional growth and career advancement. A collaborative, inclusive, and supportive work environment.

Senior Business Development Manager

Our client, a leading professional services / consulting firm is currently looking to build out their Business Development function. We are seeking two highly experienced Senior Business Development Managers across Financial Services, Pharma / Life Sciences and the Tech space. You'll work closely with sector leaders to identify and convert major opportunities, build strong client relationships, and drive revenue. These roles will join a wider Commercial Marketing that is in serious growth mode. The ideal candidates will have a proven track record in the development and delivery of streamlined Business Development processes and procedures across large corporate organisations. Reporting to the Head of Business Development the successful candidate will Develop and execute go-to-market plans aligned with business strategy. Drive best-practice account management for priority clients. Identify and convert high-value opportunities through targeted sales efforts. Manage pipeline, track performance, and report on revenue metrics. Build strong relationships across the firm and industry to leverage synergies. The Ideal candidate will have 10+ years of experience in B2B business development, corporate or enterprise account management at a large firm or organisation. You will have experience in the Financial Services, Pharma / Life Science or Technology industry ideally. Proven track record of driving growth in large accounts. Strong commercial acumen, growth orientation, and sales focus. Excellent communication, relationship-building, and networking skills. Experience using CRM systems for pipeline management and reporting. This is a fantastic opportunity to join an established corporate organisation during a serious period of growth, where their people are at the centre of their culture. Benefits include Competitive salary, full benefits package and bonus flexible work options, and endless career development opportunities. A collaborative and inclusive work environment. A hybrid work model with an average of 3 days in the office per week. For more information please contact Eimear Walsh in Alternatives or click apply below.  

CRM Specialist

This is an exciting opportunity for a CRM Specialist to join a leading consumer goods organisation in South Dublin. The company fosters a diverse and inclusive work environment with a strong focus on employee development. As an experienced CRM Specialist, you’ll be responsible for driving the development, maintenance, and integrity of the customer databases. You’ll be providing data-driven insights to the management and marketing team to optimise the CRM marketing activities. You’ll create and develop customer segmentation analysis to help the business make informed decisions and drive campaigns. Working closely with the cross-functional departments and management team you’ll understand and interpret their business needs create and implement various effective digital marketing and business strategies streamline and automate key activities where necessary. This is a Hybrid role, office location South County Dublin.                                                             What you will do: Responsible for the ownership and integrity of the customer/prospect database of the multiple divisions within the group Providing clean and correct databases ready for use on Salesforce marketing cloud and other eDM communication platforms Audit and coaching of front-line staff to improve the quality of data input at all customer touch points Assist marketing team with the provision of database output and statistics on database as required Work with IT on implementing necessary security measures to protect GDPR integrity of all records. Analysing data from marketing campaigns and reporting performance insights to recommend improvements. Supporting optimisation of email and automated communication flows, primarily through Salesforce, developing new journeys to make best use of insights in timing, targeting and content. Supporting the marketing team with the creation of Salesforce templates and journeys where required. Whats needed to do the job: 3+ years of experience in CRM data management with a marketing team. Proven track record of developing and executing successful CRM campaigns. Strong analytical skills and experience with data analysis tools. Proficiency in CRM software (e.g. Salesforce) and marketing automation tools. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced, dynamic environment. Strong project management skills and attention to detail. Strong Excel skills to interpret data insights and report back to the business

Senior Category Management

Do you thrive in a dynamic environment where data-driven insights meet strategic thinking? Are you passionate about building successful brands and driving profitability within the consumer goods industry? We're seeking a high-calibre Senior Category Manager to join a growing team on a hybrid working model. In this results-oriented role, you'll leverage your proven category management expertise to develop and execute strategic plans that maximise market share and revenue. You'll be responsible for a specific product category, leading all aspects of its lifecycle from analysis and planning to execution and optimization. What you will do: Develop and implement a comprehensive category strategy aligned with overall business objectives. Conduct in-depth market research and analysis to identify trends, opportunities, and threats. Manage supplier relationships to negotiate favourable contracts and ensure product quality. Lead new product development initiatives and manage product lifecycles. Develop and oversee promotional plans and pricing strategies to drive sales. Analyse category performance, identify areas for improvement, and implement corrective actions. Collaborate effectively with cross-functional teams (marketing, sales, finance) to achieve common goals. What you need to do the job: Strong commercial experience in category management within a FMCG sector Category strategies that deliver growth. Proven track record of strategic customers management Proficient in excel and comfortable working with large amounts of data and category software and portals. Ability to work independently and manage multiple priorities in a fast-paced environment.