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Insights

Mg 4183

What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolv...

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Alternatives Favourite Christmas Ads

You know the festive season has officially kicked into gear when the iconic Christmas TV adverts begin to hit our screens. From Kellogg kids to magical snowman and iconic imagery synonymous with th...

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Irish analytics pros in demand

Survey shows positive salary picture, but with potential skills issues ahead with people on the move.​A survey of Irish data analytics professionals for the Analytics Institute, carried out by Alte...

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