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Blogs in Data

When Data Is King!

When Data Is King!

​In today’s data-driven world, it’s hard to discern between what’s useful and what’s just noise. As marketers, we are absolutely inundated with data from every source. So how do we define useful ...

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Alternatives Career Trajectory Series 5- How to prepare for a competency based interview

Alternatives Career Trajectory Series 5We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re deligh...

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Alternatives Career Trajectory Series 2- Building your professional marketing competencies

The Alternatives Career Trajectory Series 2 ​​How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare...

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Alternatives Career Trajectory Series 1 - How to plan and manage your career

We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re delighted to share this with you through our ...

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Alternatives Career Trajectory Series 4- How to succeed at interview

The Alternatives Career Trajectory Series ​Our Career Trajectory series covers: How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to s...

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Alternatives Career Trajectory Series 3 - How to write a winning CV

The Alternatives Career Trajectory Series​ 3 How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare ...

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Business Development Marketing

B2B marketing- opportunities for impact and career growth

B2B marketing- a route to career successThis autumn the majority of senior roles I’ve worked on have been in the B2B space. I’ve managed a B2B Commercial Marketing Director process and a senior sho...

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A bright future for marketing

BY BERNIE KEOGH, MANAGING DIRECTOR, ALTERNATIVES (www.alternatives.ie) The World of Work in the 21st century has changed utterly, presenting new opportunities and challenges in equal measure. As...

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2019

Predictions for 2019

Alternatives Predictions for the Year Ahead Some thoughts for the marketing, digital and data community as we start a new year. The outlook for 2019 will clearly be dominated by Brexit It...

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Data Analytics

2018 Alternatives & The Analytics Institute Survey

  Alternatives & The Analytics Institute carried out research amongst data science and analytics professionals in September to November 2018. Key results were presented at the annual Analytics C...

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The new 2018 Alternatives MII Salary, Market Insights & Sentiment Survey

WOMEN EARNING LESS AND MISSING OUT ON BENEFITS; GIG ECONOMY THRIVING, ENGAGEMENT LEVELS DIVING AND BREXIT CASTS A SHADOW  The 2018 Alternatives & Marketing Institute of Ireland Salary, Market Insig...

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If data is the new gold, then data talent is as precious…

Ireland punches considerably above its weight as a global hub for data analytics. As firms across sectors become more data driven, a key theme is ‘analytics everywhere’ with indigenous tech firms c...

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Remote Working

Working remotely – is it for you?

I worked with Alternatives before I moved to the UK and upon return, we had no idea that my husbands job would bring us to Galway. I always thought fondly of Alternatives and so hoped that working ...

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What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolv...

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Irish analytics pros in demand

Survey shows positive salary picture, but with potential skills issues ahead with people on the move.​A survey of Irish data analytics professionals for the Analytics Institute, carried out by Alte...

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2017 Salary & Employee Sentiment Survey for the Data Analytics community

  Alternatives are delighted to launch the 2017 Salary & Employee Sentiment Survey for the Data Analytics community in collaboration with the Analytics Institute of Ireland.   Not only can you b...

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Data privacy – you’re not just hiring for the sake of the GDPR

At the Cyber Threat Summit held in Dublin in October, US intelligence whistle-blower Edward Snowden presented his concerns about Irish data retention laws, commenting that bulk surveillance need no...

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Alternatives on the Irish Tech News podcast

Adrian Clarke, Talent Manager for Analytics at Alternatives, Charley Stoney, Group Managing Director at Alternatives and Lorcan Malone, the CEO of the Analytics Institute, talk to the Analytics Ins...

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Winning the battle for great Data Talent

Winning the battle for great Data TalentIreland continues to prosper as major global data hub with most organisations building new analytics hubs or CXIA units. A key theme for 2017/18 is ‘analytic...

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ALTER your trajectory - New NATIVES, new ways of working

We were BORN out of a need for a fresh alternative. In 2000 we created an alternative to the ordinary for marketers, connecting with precision and flexibility the best with the best. From these ...

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