In partnership with the Marketing Institute of Ireland, our latest Marketing Workforce Report 2025 provides a comprehensive overview of the evolving landscape of compensation, skills, and workplace expectations across Ireland. As the world of work continues to shift, this report offers valuable insights for both employers and marketing professionals navigating change.
💰 Salary Trends: Who’s Earning More – and Why
One of the most notable findings? Salaries are on the rise, particularly in the technology and finance sectors, where demand for top talent continues to surge. Companies in these industries are reassessing how they value experience and expertise—and it's paying off for candidates with the right skillsets.
However, not all sectors are moving at the same pace. As organisations re-evaluate their pay structures, we expect other industries to follow suit, particularly as the talent market becomes increasingly competitive.
🏡 Remote & Hybrid Work: Reshaping Reward Strategies
Remote and hybrid working are no longer simply perks—they’re now central to salary expectations and benefits packages.
The report highlights that employers are reworking pay and incentives to reflect the realities of more flexible work environments. But what does the future look like?
Will hybrid working become the long-term standard?
Could fully remote roles reshape salary benchmarks across regions?
One thing is clear: flexibility is now a key driver in talent attraction and retention. Companies slow to adapt may find themselves losing out.
🔥 The Most In-Demand Skills for 2025
The need for specialist marketing skills is only increasing. Professionals with strengths in:
Digital Marketing
Data Analytics
AI and automation
…are commanding the most competitive salaries.
As innovation and data-driven decision-making continue to accelerate, marketers who invest in upskilling will be best positioned for career progression—and higher remuneration.
🎁 What Benefits Really Matter to Marketing Talent?
While salary remains a core consideration, employee benefits have become just as important in the race for top talent.
Our research shows that professionals are increasingly drawn to:
Flexible working hours
Mental health and wellbeing support
Professional development opportunities
Would you consider accepting a lower salary in exchange for better benefits? For many, the answer is yes. Work-life balance, purpose, and wellbeing are now at the heart of the employee experience. Businesses that recognise and respond to this shift will have a distinct advantage in today’s job market.
🌍 Diversity, Equity & Inclusion: Real Change or a Tick-Box Exercise?
Over 70% of respondents feel their organisation isn’t doing enough to advance diversity, equity, and inclusion (DE&I) in a meaningful way. While many companies reference DE&I in their strategies, the question remains: how many are walking the talk?
Authentic DE&I goes beyond policies—it requires leadership commitment, inclusive culture, and measurable action. As candidates become more values-driven, businesses will need to demonstrate progress, not just intent.
💬 Final Thoughts: Whether You’re Hiring or Job Hunting
The Alternatives Marketing Workforce Report 2025 paints a clear picture: the expectations of both employers and professionals are evolving—fast.
For employers, this means rethinking how you attract and retain top talent. Competitive salaries, flexibility, meaningful benefits, and visible DE&I commitments are no longer ‘nice to have’—they’re essential. If you’re hiring in 2025, your offer needs to reflect what candidates truly value.
For job seekers, now is the time to invest in your growth. Whether it’s upskilling in digital, data, or AI, or seeking out roles that offer purpose and progression, the market is rich with opportunity for those ready to adapt.
Hiring or job hunting? The landscape is shifting— get in touch for our support.