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Blogs in Digital

When Data Is King!

When Data Is King!

​In today’s data-driven world, it’s hard to discern between what’s useful and what’s just noise. As marketers, we are absolutely inundated with data from every source. So how do we define useful ...

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Communications – The Cornerstone Of A Marketing Strategy

Communications – The Cornerstone of a Marketing Strategy

​Communications – The Cornerstone of a Marketing Strategy Here at Alternatives, we’re seeing a strong surge in the demand for communications professionals. Organisations across the public sector...

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Using Social Media As An Effective Brand Management Tool

Using Social Media As An Effective Brand Management Tool

​We take social media so much for granted now, it’s hard to believe that it’s only been a little over 20 years since one of the first true social media channels (SixDegrees.com) was launched in 1...

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Content Creator Vs Subject Matter Expert

Content Creator Vs Subject Matter Expert

Content Creator Vs Subject Matter ExpertHire for Talent or Knowledge – that is the question!​​When it comes to marketing, content is king! As marketing recruiters, we’ve witnessed the rise in dem...

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Alternatives Career Trajectory Series 4- How to succeed at interview

The Alternatives Career Trajectory Series ​Our Career Trajectory series covers: How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to s...

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Alternatives Career Trajectory Series 2- Building your professional marketing competencies

The Alternatives Career Trajectory Series 2 ​​How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare...

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Alternatives Career Trajectory Series 3 - How to write a winning CV

The Alternatives Career Trajectory Series​ 3 How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare ...

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Alternatives Career Trajectory Series 1 - How to plan and manage your career

We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re delighted to share this with you through our ...

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Alternatives Career Trajectory Series 5- How to prepare for a competency based interview

Alternatives Career Trajectory Series 5We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re deligh...

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Landing the perfect marketing role as a Graduate

Landing your perfect marketing roleWe recently ran a career advice session with the Marketing institute of Ireland (www.mii.ie), to help graduates land the perfect marketing role. We shared our tip...

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Impact on marketing from Covid-19 crisis

Impact and Outlook for the Marketing Community This article first featured in the March 2021 edition of marketing.ie We are one year into living with Covid and operating in truly unprecedented time...

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Alternatives & MII Salary & Market Sentiment Survey 2021 Key Findings

The new 2021 Alternatives & MII Salary, Market Insights & Sentiment Survey Covid business impacts revealed;  Positive hiring outlook; Surge in preference for long term remote working; Marketing ...

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Alternatives Pulse Survey

The Professional and The Personal:New Alternatives Pulse Survey reveals how marketers are managing the joint impacts of Covid-19 and Working from HomeThe Alternatives Pulse Survey, carried out amon...

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Alternatives Business & Market Update

Alternatives Business and Market update As we end 2019 and begin a new year, Bernie Keogh, Managing Director, takes a look at the talent and skill sets in demand from an Alternatives perspectiv...

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Marketer of the Year finalists announced

As award sponsors since 2006, we at Alternatives are delighted to announce this year's Marketer of the Year #Moty2019 finalists.It was narrowed down from a strong field to four candidates, who are ...

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B2B marketing- opportunities for impact and career growth

B2B marketing- a route to career successThis autumn the majority of senior roles I’ve worked on have been in the B2B space. I’ve managed a B2B Commercial Marketing Director process and a senior sho...

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The gig economy – a talent enabler

By Joan Fahey, Head of Alternatives’ Flexible Panel, Alternatives There’s much debate around the future of working but one trend that is definitely here to stay is flexible working. Flexible wor...

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‘Ensure Everyone Is Looking At Things Differently’: How Flexible Recruitment Shapes A Diverse Team At Permanent TSB

Without even realising it, hiring managers can often fall prey to unconscious bias. We gravitate towards the people we can relate to, we admire the skill sets we desire and we connect with those wh...

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"Living the dream"

"I Do Feel Like I’m Living The Dream’: How Paula Thomas Built An Incredible Career On Flexible Contracts" Flexible working is about just that - flexibility. And where there’s flexibility there’s...

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Alternatives Flexible Panel

 Flexible access to talent for growth         The way people want to work is changing and some of the most talented professionals are choosing to work in the gig economy, for flexibility, accele...

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