Blogs by tag - Customer

Alternatives Career Trajectory Series 4- How to succeed at interview

The Alternatives Career Trajectory Series Our Career Trajectory series covers: How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to s...

Alternatives Career Trajectory Series 2- Building your professional marketing competencies

The Alternatives Career Trajectory Series 2 How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare...

Alternatives Career Trajectory Series 5- How to prepare for a competency based interview

Alternatives Career Trajectory Series 5We have collated and updated all our career hints, tips, advice and insights from the last 21 years of helping marketers build their careers. Now we’re deligh...

Alternatives Career Trajectory Series 3 - How to write a winning CV

The Alternatives Career Trajectory Series 3 How to plan & manage your career Building your professional marketing competencies How to write a winning CV How to succeed at interview How to prepare ...

B2B marketing- opportunities for impact and career growth

B2B marketing- a route to career successThis autumn the majority of senior roles I’ve worked on have been in the B2B space. I’ve managed a B2B Commercial Marketing Director process and a senior sho...

Are you Ireland's Marketer of the Year 2019?

Are you a leading light of marketing? Have you achieved great business and brand success? If so, we'd love to hear from you! This year our criteria are a little different to previous year...

"Living the dream"

"I Do Feel Like I’m Living The Dream’: How Paula Thomas Built An Incredible Career On Flexible Contracts" Flexible working is about just that - flexibility. And where there’s flexibility there’s...

Predictions for 2019

Alternatives Predictions for the Year Ahead Some thoughts for the marketing, digital and data community as we start a new year. The outlook for 2019 will clearly be dominated by Brexit It...

The 10 Must Be's

By Sandra Lawler, Founder Director, AlternativesHow do you remain a relevant and valued strategic partner that helps your organisation put the customer at the centre of its business, whilst ensurin...

EY CEO RETREAT- Learnings from London Part 2

I I recently spent a week in Oxford and London on this year’s EY Entrepreneur of the Year CEO retreat, along with current and previous Entrepreneur of the Year finalists.Here are some of the learni...

Marketing People: Charley Stoney

Our managing director Charley Stoney spoke with John McGee in the latest edition of the Sunday Independent business. Check out the article below. ...

What’s the market like in 2018?

We’ve certainly had a busy and positive start within Alternatives in 2018 with mid-level and senior marketing roles across all sectors being sourced for. We’ve seen a real increase in multifaceted...

Is an Interim Marketing Management career for you?

Are you yearning for a change in your career – new sector perhaps? Have you been on a career break and looking to get back into the game? Have you just moved back to Ireland after a few years abroa...

Do you let fear stop you trialling something new in digital?

Of course not! So, don’t let it stop you from embracing the new Gig Economy for your digital talent solutions… Fear works on different people in different ways. It either cripples you or motivate...

What does the Marketing Structure of 2017 and beyond look like?

The easy answer to this question is that it is much more complicated than it used to be. In addition, and in our experience, no structure is ever perfect and it requires constant tweaking and evolv...

Winning the battle for great Data Talent

Winning the battle for great Data TalentIreland continues to prosper as major global data hub with most organisations building new analytics hubs or CXIA units. A key theme for 2017/18 is ‘analytic...

20046362 1627562387294114 6572689742843766339 N

Marketing, Digital & Data – Salary & Market Insights Survey 2017!

Can you believe it’s that time of year? Once again, we would really appreciate you sparing a few moments of your time so we can compile our Annual Survey in collaboration with The Marketing Institu...

What’s all the hype with Customer Experience? Do we really need it?

This is definitely a hot topic at the minute yet the subject area of CX has been around for some time now.So what has changed?We have seen many companies focusing on CX-Customer Experience and embe...

Mind the Gap

The results of the 2016 Marketing and Digital Salary and Sentiments Survey are now out. And interesting reading they make. One element picked up by the press is the higher differential in salaries ...

Social Media – Essential to building your online brand

So, it’s no surprise that Social Media Experts have become one of the most sought after skillsets when it comes to recruitment and most people talk about Facebook, Twitter and Instagram as if they’...

Blogs in Customer

Alternatives Career Trajectory Series 4- How to succeed at interview

Alternatives Career Trajectory Series 2- Building your professional marketing competencies

Alternatives Career Trajectory Series 5- How to prepare for a competency based interview

Alternatives Career Trajectory Series 3 - How to write a winning CV

B2B marketing- opportunities for impact and career growth

Are you Ireland's Marketer of the Year 2019?

"Living the dream"

Predictions for 2019

The 10 Must Be's

EY CEO RETREAT- Learnings from London Part 2

Marketing People: Charley Stoney

What’s the market like in 2018?

Is an Interim Marketing Management career for you?

Do you let fear stop you trialling something new in digital?

What does the Marketing Structure of 2017 and beyond look like?

Winning the battle for great Data Talent

Marketing, Digital & Data – Salary & Market Insights Survey 2017!

What’s all the hype with Customer Experience? Do we really need it?

Mind the Gap

Social Media – Essential to building your online brand