Manager Market Consumer Insight

Alternatives are delighted to partner with Champion Europe as they build out their marketing function from their Dublin 15 office.

With European headquarters in Italy including a product design, development and sourcing center, Champion Europe is a leading designer, marketer and distributor of athletic apparel, footwear and accessories across 50 countries in the territories of Europe, Africa and the Middle East.

Champion Europe is part of the HanesBrands Corporation, a socially responsible leading marketer of everyday apparel that is known and loved by consumers around the world for comfort, quality and value.

Champion’s distinct brand image, which dates back to 1919, is defined by an American athletic heritage and a reputation for providing innovative and durable products for athletes and teams throughout the world for a wide variety of sports.

As part of the next phase of its growth initiatives and plans, Champion EMEA is seeking a Manager, Market & Consumer Insight.

The role will be based at the Champion Products Europe LTD premises in Dublin, Ireland and will cover all related activities within Champion EMEA.

Day to day activities include

• Conduct complex data analysis on Champion's product innovations to determine potential for consumer adoption;

• Analyze data to advise brands on consumer targeting strategy;

• Generate detailed reports to guide search pipeline prioritization and marketing strategy;

• Design and plan market surveys for testing in domestic and international markets;

• Understand how competitors are performing in the marketplace, including innovations, company reports, etc., and incorporate data into larger presentations as needed;

• Coordinate with multiple stakeholders to manage and execute research projects and deliver results to the organization;

• Identify and prioritize opportunities to deliver research to stakeholders across the organization;

• Supplement qualitative research with quantitative data where possible to complete ad hoc research.

Requirements

• Bachelor's Degree in Marketing or related field, or equivalent;

• 5 years of experience in Marketing, Market Research or other data-rich fields;

• Experience with market research tools - Qualtrics, Survey Monkey, SPSS, etc;

• Fluency in qualitative and quantitative research methods and knowledge of statistical concepts and how to apply them to research methodologies;

• Understanding of how/when to use various research methodologies - segmentation, tracking studies, focus groups, IDIs, customer satisfaction, conjoint/discrete choice, regression analysis, etc;

• Ability to present and brainstorm research findings with both technical and non-technical/business audiences;

• Ability to connect the dots between different sources and to think strategically about how recommendations will impact the organization's bottom line in the short and long term.

For more information on this role please contact Eimear Walsh in Alternatives.


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