The Marketing Workforce Survey 2025, in partnership with the Marketing Institute Ireland, continues our proud tradition of over 20 years, delivering industry insights to shape the future of Marketing in Ireland.
This survey goes beyond collecting data—it’s about giving marketers a voice to influence how the industry evolves.
By participating, you’ll help:
Benchmark industry standards: Your input will contribute to an in-depth analysis of salary levels, benefits, and working conditions, providing valuable insights for professionals and organisations alike.
Highlight emerging trends: Help uncover the skills, roles, and priorities that are shaping the future of marketing, from digital innovation to ESG and sustainability practices.
Advocate for workplace improvements: Share your views on critical topics like hybrid working, diversity and inclusion, and leadership dynamics to guide meaningful change.
Understand career trajectories: Provide clarity on the priorities of marketers at different career stages, offering actionable insights for professional growth.
Your responses will remain completely anonymous, ensuring they contribute to a clear and unbiased picture of the marketing profession.
Have your say –
Make your voice heard and be part of the conversation driving the future of marketing.
The findings will culminate in the Marketing Workforce Report 2025, launching on 30th January 2025 at a special event hosted in LinkedIn.
Register HERE
PREVIOUS SURVEYS
Alternatives Salary, Market Insights Survey 2024 provides a unique insight into Ireland’s Marketing industry. With over 1,000 respondents from the marketing, digital and customer community, it takes an in-depth look at marketing salaries and market trends in addition to the role and focus of the marketing function.
Click HERE to view
In conjunction with the Marketing Institute of Ireland, we launched our 2024 Salary Survey in January 2024 . Check out the video of the whole event with insights into market trends and salary changes here:
Full Event VOD, click HERE.
And to just skim over the event highlights, click HERE.
Previous surveys see HERE