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Leonie Gleeson
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Leonie Gleeson

Associate Director

With a background in digital marketing and a passion for how technology and data shape today’s marketing landscape, I have been recruiting top talent since 2016.

My experience spans multiple industries, having led teams across IT, HR, Operations, Sales, and Marketing recruitment for both national and international clients. Before moving into recruitment, I worked in account management, which has given me a deep understanding of client needs and relationship building.

At Alternatives, my focus is on delivering a best-in-class service to both clients and candidates—ensuring the right talent aligns with business objectives and individual career ambitions.

My advice for career success? Commit to continuous learning, stay ahead of industry trends, and actively engage with experts in your field.

 

Jobs Panel

Current Marketing Jobs

Product Development Manager

Product Development Manager – 12 Month Contract (FTC) Location: Dublin 2 - Hybrid We are seeking an experienced Product Development Manager to join a forward-thinking Product Development & Innovation team. This role offers the opportunity to work on high-impact projects across the full product lifecycle and will report into the Head of Product Development & Innovation. This is a 12-month fixed term contract with the potential to make a real contribution to shaping the future of an established cross-border product range. About the Team The Product Development & Innovation team drives the design, development, and optimisation of investment products across international markets. The team is responsible for: Full product lifecycle management (idea generation, design, development, monitoring, reshaping, and retirement). Defining product concepts, unique selling points, and range analysis. Collaborating with colleagues across Product, Marketing, Portfolio Management, Sales, Operations, and Legal to deliver an innovative, client-centric product suite. The Role As Product Development Manager, you’ll play a key role in developing and enhancing the existing product range to ensure it meets client needs, aligns with distribution priorities, and remains competitive. You will also have the opportunity to contribute to product innovation projects that shape the future of the business. You will work closely with colleagues in Product Implementation and other cross-functional teams to ensure new and existing products are delivered and managed effectively. Key Responsibilities Lead and support initiatives for new product development and enhancement of existing product ranges. Contribute to product innovation, bringing fresh ideas and creativity to the table. Prepare documentation such as product specifications, proposals, and presentations for senior stakeholders. Collaborate with Business Intelligence teams to analyse industry trends and identify new opportunities. Support product line management, including fund launches, reshapes, mergers, and closures. Work on strategic projects that span multiple business areas. Act as a subject matter expert on the product line-up across different client segments. Skills & Experience 5–10 years’ experience in product development, product management, or a similar role. Strong interest in finance, investment products, and asset management. Proven track record of driving product innovation and delivering successful outcomes. Analytical thinker with a creative and flexible approach to problem-solving. Excellent project management skills with the ability to manage multiple deadlines. Strong presentation and communication skills, with the ability to influence and engage stakeholders. Collaborative team player with the confidence to work independently when required. Third-level qualification in a relevant discipline. Curiosity, creativity, and a proactive mindset.

  • €80,000 - €100,000
  • Marketing
  • Dublin

Regional Development Officer

Are you passionate about building community connections and driving meaningful change? As a Regional Development Officer, you'll play a vital role in supporting volunteer-led fundraising efforts. This is an exciting opportunity for someone who thrives in a people-focused role, loves to foster relationships, and is driven to make a real impact. 12 month fixed term contract Why This Role? Collaborate with inspiring local volunteers who make a difference in their communities. Play a hands-on role in planning events, driving new initiatives, and helping Branches grow. Be part of a supportive team where your creativity and drive will be celebrated. Combine autonomy with teamwork as you bring fresh ideas and energy to the role. Your Responsibilities: Build and nurture relationships with local volunteer fundraising Branches. Provide administrative and operational support to Branches, ensuring best practices are followed. Partner with volunteers to coordinate successful fundraising events and campaigns. Recruit, train, and develop volunteers to empower them in achieving their goals. Create and manage engaging social media content to boost awareness and engagement. Own income targets, track fundraising activities, and maintain accurate records using CRM systems. Research and develop innovative fundraising opportunities tailored to Branch needs. What We’re Looking For: Experience: A proven background in sales, project management, or fundraising. Self-Starter: Independent and innovative with a talent for forging lasting community relationships. Organisational Skills: Strong multitasking, time management, and planning capabilities. People Person: Outstanding interpersonal skills with the ability to inspire and motivate volunteers. Results-Driven: A flair for business development and a track record of achieving goals. Communication Pro: A skilled storyteller who can connect with diverse stakeholders. Flexibility: Willingness to travel regionally and occasionally work evenings or weekends. Perks of the Role: The opportunity to work closely with passionate volunteers and make a tangible impact. A role with variety and purpose, no two days are the same! A supportive team that values your ideas and contributions. Requirements: Relevant qualifications and continuous professional development in related fields are a plus. A full clean driving license and the ability to travel across the region. A positive attitude, adaptability, and the desire to bring people together for a greater cause. Ready to join us and drive real change? Bring your skills, enthusiasm, and passion for community impact to this dynamic role!  

  • €45,000
  • Customer
  • Ireland

Marketing Manager

Our client is a fast-growing boutique technology company on a mission to help engineering teams design, analyse, and innovate faster and smarter. Now, we’re looking for a versatile Marketing Manager to take their brand and growth to the next level. The Opportunity This is a hands-on, strategic role where you’ll shape the marketing vision, create stand-out campaigns, and deliver content that makes a real impact. You’ll work directly with the VP of Business Development & Marketing and collaborate closely with a motivated, global team. What You’ll Do Shape and deliver our marketing strategy across all channels. Lead multi-channel campaigns that drive awareness and generate leads. Create compelling content — case studies, blogs, whitepapers, videos. Grow our digital presence and maximise PR opportunities. Own event management from concept to delivery. Measure performance, optimise campaigns, and replicate successes. Support internal communications to keep our team connected and aligned. What You Bring 5+ years’ B2B marketing experience (software/tech preferred). Excellent communication skills — written, verbal, and presentation. Proven content strategy and creation expertise. Strong digital marketing skills (SEO, social, email automation). Data-driven with a creative, customer-first approach. Highly organised, adaptable, and collaborative. Why Join Us Competitive salary & benefits. Remote-friendly and flexible working style. Flat structure, big impact — your ideas matter. Innovative, collaborative, and supportive culture. Work on projects with global reach.

  • Competitive salary | Hybrid (from 1 day onsite) | Flex work
  • Marketing
  • Ireland

Digital Marketing Manager

Digital Marketing Manager South Dublin | Hybrid Onsite 2 days onsite | Permanent | Flexi We are seeking an experienced Digital Marketing Manager to lead the organisation’s online content, social media engagement, and digital strategy. This role offers the opportunity to drive brand awareness, build a thriving online community, and shape the organisation’s digital presence across multiple platforms. You will report to the Head of Group Communications and work closely with cross-functional teams to deliver high-impact campaigns, compelling content, and innovative engagement strategies. Key Responsibilities Content & Channel Management Develop and implement a comprehensive content strategy that aligns with brand goals. Create, curate, and manage high-quality, engaging content across all owned digital channels. Ensure tone, style, and messaging consistency across platforms. Collaborate with internal teams to meet organisational content needs and priorities. Social Media Engagement Design and deliver innovative social media campaigns to increase reach and engagement. Monitor, analyse, and report on performance metrics to optimise future strategies. Foster community interaction by responding to comments, messages, and enquiries. Develop crisis management approaches for reputational risks online. Website Management Oversee website updates and redevelopment projects to improve UX and functionality. Manage third-party vendors and tools related to online engagement. Implement SEO best practices to drive traffic and visibility. Ensure brand alignment and accessibility standards are met. Analytics & Reporting Track, analyse, and report on the performance of digital initiatives. Provide insights and recommendations to guide ongoing strategy. About You You are a skilled digital storyteller with a proven track record in delivering results across digital and social platforms. You combine creativity with data-driven decision-making and thrive in a collaborative, fast-paced environment. Essential Skills & Experience 5+ years in digital marketing, social media management, or content creation for a high-profile brand or agency. Proven ability to design and deliver engaging multi-channel campaigns. Strong understanding of SEO, analytics tools, and social media metrics. Experience with website content management systems, paid social campaigns, and multimedia content creation. Excellent written, verbal, and visual communication skills. Degree in Marketing, Communications, Journalism, or a related field.  This is a unique opportunity to take ownership of a high-profile digital presence, lead innovative campaigns, and shape how a national brand connects with its audiences. If you’re passionate about creating impactful content, driving engagement, and leading digital strategy — we’d love to hear from you.  

  • €60,000 - €75,000 plus package
  • Digital
  • Ireland

Global Consumer Insights and Innovation Business Partner

We’re partnering with a global organisation in the consumer goods space that’s hiring an experienced and strategic Global Consumer Insights and Innovation Business Partner to join their international team. In this high-impact role, you'll lead the development and application of consumer and market insights to shape innovation strategies, fuel new product pipelines, and inform go-to-market decisions. You’ll collaborate closely with R&D, marketing, and commercial stakeholders, with your recommendations directly influencing the future product portfolio across multiple global markets. This is a global role with a strong strategic lens – ideal for someone who thrives at the intersection of insight, innovation, and impact. What You’ll Be Doing: Lead Consumer & Market Research: Identify emerging behaviours, trends, and needs to drive innovation and category growth. Translate findings into actionable opportunities. Shape Innovation Strategy: Guide product and concept testing at each stage of the pipeline, setting KPIs and assessing post-launch performance. Collaborate with Global Teams: Work cross-functionally with innovation, R&D, and commercial teams to ensure insights are embedded in decision-making. Engage at Leadership Level: Deliver compelling, data-driven insights and strategic recommendations to senior stakeholders. Leverage Advanced Analytics: Use predictive and behavioural analytics to uncover trends and inform future direction. Act as a Thought Leader: Represent the organisation at external events and build relationships with research agencies and academic institutions to stay ahead of the curve. Scale Best-In-Class Methodologies: Support global adoption of insight-led approaches across teams and regions. What We’re Looking For: A Master’s or MBA in Marketing, Consumer Behaviour, Business, or a related field. Strong experience in consumer insights or market research within FMCG or CPG industries. Proven track record of driving innovation and launching new products based on consumer-led thinking. Advanced knowledge of insight tools and methods (e.g. Nielsen, IRI, conjoint, ethnography, sensory). Exceptional analytical, communication, and storytelling skills – comfortable influencing at a senior level. Experience working across markets and leading cross-functional teams. Core Attributes for Success: Ownership: You drive for results and create a culture of accountability. Collaboration: You build strong relationships and influence across functions and regions. Expertise: You bring deep insight knowledge and apply it with commercial focus. Curiosity: You love to challenge thinking and uncover new opportunities. Interested in learning more? This is a rare opportunity to bring your insight expertise to the heart of global innovation. Apply now or reach out for a confidential chat.

  • Competitive package on offer
  • Data
  • Ireland

UX Designer

We're working with a high-profile innovation and digital transformation hub within a semi state organisation, currently looking for an experienced UX Designer to join their multidisciplinary digital team on an initial 6 month contract. This team is driving customer-centric digital products and services that improve user experience and operational efficiency across a range of touchpoints across digital retail platforms. As a UX Designer, you'll work across the full design lifecycle – from user research and testing through to design and iteration – bringing seamless, intuitive experiences to life for B2C digital channels including apps and web platforms. Key Responsibilities: Collaborate with the UX/UI Lead and cross-functional teams (Product, Tech, Commercial) to design high-impact digital experiences. Plan and conduct user research and usability testing to validate design decisions and continuously improve experiences. Create and iterate wireframes, user flows, prototypes, and high-fidelity UIs. Work closely with developers to ensure smooth implementation of design concepts. Contribute to and help evolve the design system to ensure consistent, scalable design. Balance business goals and user needs to deliver commercial value and great UX. What You’ll Bring: 5+ years of hands-on UX/UI or Product Design experience. Strong portfolio showcasing user-centred design across responsive web and mobile. Experience conducting usability research and translating insights into design improvements. Proficiency with Figma and familiarity with Adobe Creative Suite and user testing tools. Comfortable working in a fast-paced, collaborative environment. A creative, problem-solving mindset with a passion for designing intuitive experiences. This is a great opportunity to join a forward-thinking digital team delivering high-impact projects at scale. If you’re a UX Designer looking for your next contract with real purpose we’d love to hear from you.

  • Competitive daily rate on offer
  • Customer
  • Ireland

Digital Marketing Specialist

We are seeking a proactive and skilled Digital Marketing Specialist to shape and deliver our digital strategy. This role will focus on growing awareness, engagement, and revenue through digital channels, including content development, social media, advertising, and email campaigns. Fulltime | Flexi | Onsite | Cork Working cross-functionally with teams in communications, fundraising, and services, you’ll play a key role in delivering impactful campaigns, improving content quality and user journeys, and increasing overall digital performance. Key Responsibilities Digital Strategy & Performance Develop and implement digital strategies to support awareness, engagement, and income goals. Define clear KPIs and report on digital channel performance, providing actionable insights. Monitor trends and opportunities in digital and apply them to ongoing improvement. Social Media & Advertising Plan, manage, and optimise paid social campaigns (e.g. Meta, LinkedIn). Test targeting, creative formats, and messaging to improve outcomes. Support the wider social media approach with insight and content best practices. Content & Visuals Work with internal teams to drive content quality across web, social, and email. Collaborate on visual content creation using tools like Canva or Adobe Creative Suite. Ensure all content is engaging, user-focused, and aligned with brand voice. Email Marketing Plan and execute targeted email campaigns using segmentation and automation tools. Monitor engagement and refine strategy based on results. Website & E-commerce Manage content and user experience across the website and online shop. Use analytics to improve conversion rates and support income-generation activities. Implement practical SEO strategies for increased visibility. Reporting & Analysis Use tools like Google Analytics to track performance and inform decision-making. Communicate insights and learnings to help foster a culture of continuous improvement. Person Specification Essential Proven experience in a digital marketing role (agency or in-house). Strong understanding of digital strategy and campaign execution. Hands-on experience with social media ads management and targeting. Proficient in using analytics and reporting tools (e.g. GA4). Experience in website and content management (no coding required). Working knowledge of SEO principles and e-commerce platforms. Excellent written and verbal communication skills. Organised, detail-oriented, and comfortable managing multiple projects. Collaborative mindset and a passion for continuous learning. Desirable Experience with CRM systems and marketing automation. Visual content creation using design tools. Exposure to agency or vendor management. Curiosity about digital innovation and AI tools in marketing. Qualifications Degree in marketing, digital media, communications, or equivalent experience. Certifications in relevant platforms (Google, HubSpot, CIM, etc.) are a plus.

  • Competitive package on offer
  • Digital
  • Cork

Account Executive

 A multi-award-winning Events and Experiential Marketing Agency in South Dublin is looking for an Account Executive. Joining  a team of 20 passionate and driven professionals who thrive on pushing creative boundaries and delivering unforgettable brand experiences. They exist to make brilliant things happen for clients, from household names to emerging brands, by turning ideas into powerful, immersive moments that connect emotionally with audiences. Their strength lies in their people: a bold, imaginative, and collaborative team who believe deeply in the transformative power of real-world experience to build brands, drive engagement, and deliver results. They don’t just execute events, they craft moments that move clients' businesses forward. Whether it’s a high-impact launch event, a nationwide roadshow, a clever in-store activation, or a tech-powered experiential campaign, the work is guided by insight, inspired by creativity, and executed with excellence. Hybrid | Flex work | South Dublin About the Role This role will work across all areas of the business, but it is focused on supporting the delivery of a smooth day-to-day experience for clients. You’ll be part of a team managing key clients on a day-to-day basis, helping to deliver a coordinated best-in-class agency service. You will work with a team of Business directors, creatives, strategists and event producers. The agency is divided into three distinct pillars: (1) Client Excellence, (2) Strategy and Marketing, and (3) Execution & Delivery. This role is part of the Client Excellence team. This role will focus on the client side of delivering events and experiential marketing to large multinational companies. What You’ll Be Doing While overall responsibility for client success and event execution lies with other team members, you’ll be involved in every stage of the process, giving you the perfect opportunity to learn the ins and outs of world-class client service and live event production. Your responsibilities will include: Supporting Business Directors and Account Directors in the day-to-day management of campaigns and events. Updating key project documents such as timelines, status reports, and budget sheets. Preparing presentations and wrap-up reports for clients. Keeping tasks coordinated, on time, and moving forward.  Attending meetings and assisting at live activations and events when appropriate. Supporting the Execution & Delivery team with event planning—sourcing materials, booking suppliers, and researching entertainment. Assisting the Execution & Delivery team in brainstorming and developing campaign ideas. There will be limited occasions when attending evening or weekend events is required. What We’re Looking For: 1-2 years of agency experience and eager to make a mark in the marketing/events industry.  Passion for marketing and live experiences Ability to think and act creatively. Agile and able to problem-solve. A team player with initiative. Proactive, positive, and excited to learn. Great communication skills—written, verbal, and face-to-face. Super organised, with strong attention to detail. A degree in a relevant discipline, would be an advantage Why Join The Team? You’ll work on exciting campaigns with global brands Get exposure to every part of the agency world—creative, production, strategy, and more. Hybrid working and a collaborative team culture. Ongoing support, mentoring, and real career progression opportunities. A chance to shape memorable experiences that connect brands with people.

  • Competitive package on offer | Flex | Hybrid | South Dublin
  • Marketing
  • Ireland

Marketing Executive

Alternatives are delighted to partner with Funtasia Theme Parks on a key marketing hire. Funtasia is a leading family-owned and operated entertainment complex, attracting 400,000 visitors annually. We are committed to creating unforgettable experiences and building lasting memories for our guests. Our success is driven by our passionate team, and we are now seeking a dynamic Marketing Executive to join our team in Funtasia Drogheda. This is an exciting opportunity to shape the brand's story, drive audience engagement, and play a key role in our continued growth. Role Overview As the Marketing Executive, you will be instrumental in developing and executing marketing strategies that enhance the Funtasia experience and drive business growth. You will leverage your marketing expertise to create engaging content, deliver impactful campaigns, and utilise data to optimise performance across all marketing channels. This role requires a blend of strategic thinking and hands-on execution, with a focus on delivering measurable results. Key Responsibilities: Develop and Execute Integrated Marketing Strategies: Lead the development and deployment of comprehensive marketing strategies encompassing content creation, digital marketing, traditional marketing, and event promotion. Drive Digital Marketing Performance: Own the measurement and optimisation of performance marketing campaigns (Search Advertising, Social Media Advertising), affiliate marketing, and email marketing. Optimise Marketing ROI: Regularly review and analyse all advertising campaigns to ensure a positive return on ad spend, leveraging data-driven insights to maximize effectiveness. Analyse and Report on Marketing Performance: Drive data-driven insights to understand and track performance across all campaigns and digital channels, providing regular reports and recommendations. Enhance Website Experience: Administer website content, including updates, landing page creation, and other projects to improve user experience and drive conversions. Lead Email Marketing Initiatives: Plan, develop, and execute automated email marketing campaigns to nurture leads and drive customer engagement. Leverage Digital Analytics: Review analytics for all digital channels, evaluate effectiveness, and act on insights to optimize performance. Contribute to Group Sales Strategy: Contribute significantly to the development and implementation of the annual group sales plan, collaborating with the sales team to achieve targets. Build Hotel Partnerships: Build and manage relationships with key hotel partners to improve hotel package sales opportunities. Manage Media Planning: Oversee media planning and buying across traditional and digital channels, ensuring effective allocation of budget and maximising reach. Support Product Development: Contribute significantly to the process to identify, develop, and promote new products, including new exhibit concepts, events, limited time offerings, and up-sell opportunities. Influence Guest Experience Strategy: Play a key role in the development of the strategic plan for the guest experience, ensuring marketing efforts align with overall customer satisfaction goals. What We Offer: Seasonal schedule with additional holiday time available during the off-season. Performance bonuses. A collaborative and innovative work environment. Opportunities for professional development and career growth. What We Are Looking For: Bachelor's Degree in Marketing, Business, or a related field. 3+ years of progressive marketing experience, with a focus on campaign development and digital marketing. Commercial experience managing WordPress websites or similar. Proficiency in Google Analytics and Google Ads. Proven ability to translate business objectives into effective marketing strategies. Strong verbal and written communication skills, with the ability to create compelling content. Highly organised with excellent project management skills. Ability to work independently and collaboratively as part of a team. Experience in family event attractions, hotels, museums, or sports franchises is an advantage.  

  • Salary N/A
  • Marketing
  • Drogheda