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Strategic Marketing Manager
Job description
Strategic Marketing Manager – Waterford (Hybrid)
Alternatives is delighted to partner with Arvum Group, a leading and innovative group of agri-businesses, to recruit a Strategic Marketing Manager to join their senior leadership team.
With a diverse portfolio of B2B and B2C businesses, Arvum is committed to driving growth, delivering value to its customers, and enhancing its reputation as an industry leader. This is a strategic, results-focused role for an experienced marketing professional who excels at delivering innovative campaigns across traditional and digital channels.
Key Responsibilities:
If you’re a results-oriented marketing professional eager to make a strategic impact, we’d love to hear from you.
Contact Eimear Walsh in Alternatives to find out more.
Alternatives is delighted to partner with Arvum Group, a leading and innovative group of agri-businesses, to recruit a Strategic Marketing Manager to join their senior leadership team.
With a diverse portfolio of B2B and B2C businesses, Arvum is committed to driving growth, delivering value to its customers, and enhancing its reputation as an industry leader. This is a strategic, results-focused role for an experienced marketing professional who excels at delivering innovative campaigns across traditional and digital channels.
Key Responsibilities:
- Collaborate with business heads to design and execute effective marketing strategies.
- Manage full-cycle marketing campaigns, including digital, PR, events, and sponsorships.
- Oversee brand consistency across all platforms and businesses.
- Lead content creation for digital, social, print, and public relations channels.
- Champion CRM system development for data-driven decision-making.
- Build media relations to enhance brand reputation.
- Conduct market research to inform strategies and competitive positioning.
- Manage the marketing budget to deliver impactful, on-budget campaigns.
- Define KPIs, assess campaign performance, and report on ROI.
- Drive employer brand marketing strategies to attract and retain talent.
- Relevant degree in Marketing, Business, Communications, or related field.
- 8–10 years’ + experience in a senior marketing role, ideally in B2B and B2C.
- Proven expertise in integrated marketing campaigns and digital marketing trends.
- Strong CRM knowledge (e.g., Salesforce, HubSpot) and data-driven decision-making.
- Exceptional communication skills and experience in media relations.
- Ability to manage multiple projects, large budgets, and external agencies.
- Commercial mindset with a focus on delivering results.
- Strategic leadership role in a dynamic, growing business group.
- Collaborative work environment where innovation is valued.
- Competitive salary and benefits package.
- Opportunities for professional development and career growth.
If you’re a results-oriented marketing professional eager to make a strategic impact, we’d love to hear from you.
Contact Eimear Walsh in Alternatives to find out more.
