Alternatives are delighted to be partnering with an leading Irish company on a Digital Brand Manager role. This role is hybrid 1 day in the office and 4 offsite based with offices in both Cork and Dublin.
Key Responsibilities:

• Drive digital and social media advertising strategy across online channels including social platforms, online display, and digital partnerships

• Manage the digital advertising journey to ensure consistency across all digital platforms

• Produce compelling content in order to drive engagement across ad campaigns

• Manage social media strategies from end to end to increase visibility and engagement

• Utilize tracking, measurement, and digital attribution techniques, set stretch KPIs for digital and social media campaigns and communicate digital and social media best practices

• Stay updated on consumer, competitor, and digital landscapes as well as research social media trends

• Track the performance of online campaigns and initiatives

Key skills:

• 4+ years’ commercial experience in social media or other relevant digital roles

• Ability to work across cross functional teams to produce best in class social media strategies delivering on desired objectives.

• SEO experience and understanding of performance content

• Experience in tracking, measurement, digital attribution, and setting KPIs to measure campaign success

• Strong analytical and problem-solving skills, with the ability to analyse campaign results and make data-driven recommendations

• Creativity creating digital content that aligns with brand objectives

• Experience working with sponsorship content would be advantageous

• Up-to-date knowledge of industry best practices and emerging trends in digital marketing and branding.

For more information on this role, contact Leonie Gleeson on lgleeson@alternatives.ie
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