We are seeking a Shopper Marketing Manager with a strong retail background to lead in creating exceptional in-store customer journeys. This role is focused on enhancing the shopper experience, driving engagement, and delivering innovative solutions that align with retail goals and maximise customer satisfaction.

Key Responsibilities

Shopper-Centric Strategy

• Develop and implement shopper-focused strategies that prioritize exceptional in-store experiences and align with retail objectives.
• Leverage customer insights to design journeys that enhance the shopper experience at every touchpoint.
• Create campaigns and initiatives that drive footfall, increase basket size, and encourage repeat visits.

Customer Experience & In-Store Activation

• Lead in-store marketing efforts, including point-of-sale materials, signage, promotions, and displays, ensuring they engage and inspire shoppers.
• Collaborate with store teams to optimize the physical layout and flow, making it easier and more enjoyable for customers to shop.
• Work closely with store operations to ensure seamless execution of shopper initiatives.

Collaboration & Stakeholder Engagement

• Partner with category managers, buying teams, and store teams to deliver impactful shopper-focused campaigns.
• Collaborate with external agencies and suppliers to ensure quality and innovation in shopper marketing materials.
• Align with the digital and e-commerce teams to ensure an omnichannel approach to the shopper journey.

Insights & Analytics

• Use shopper data and feedback to identify trends, evaluate the effectiveness of initiatives, and drive continuous improvement.
• Conduct regular reviews of in-store performance, including campaign success, footfall patterns, and customer behaviour.
• Create actionable insights to inform decision-making and tailor future strategies.

Budget & Resource Management

• Manage budgets effectively, ensuring resources are allocated to maximize ROI on shopper-focused initiatives.
• Monitor and report on campaign performance against key metrics.

Skills and Experience Required

• Proven experience in shopper marketing or customer experience within the retail sector is essential.
• Deep understanding of in-store shopper behaviour, retail operations, and trends influencing customer decisions.
• Expertise in creating and implementing in-store marketing campaigns that improve the overall shopper experience.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
• Analytical mindset, with experience in using data and insights to refine strategies and optimize results.
• Excellent interpersonal and communication skills to collaborate with cross-functional teams and external partners.
• A creative approach to problem-solving and designing impactful shopper experiences.

Whats On Offer

• A chance to shape the in-store customer journey for a leading retail business.
• A collaborative and dynamic work environment focused on innovation and shopper engagement.
• Opportunities for career growth and professional development in the retail sector.
• A competitive salary and benefits package tailored to the role.

If you are passionate about improving the in-store shopper experience and thrive in a retail environment, we’d love to hear from you.