Alternatives is twenty!

I still can’t quite believe it! A simple idea that myself and Aldagh McDonogh had 20 years ago, to create an alternative way for clients to access great marketing talent and for marketers to work in an alternative way, finally came to light on the 14th February 2000.

Since then Alternatives have made so many long lasting connections. So many clients who have supported us; so many brilliant people who’ve come to us for opportunities and helped us, in turn, add value to brands & businesses. Our deep and heartfelt thanks to each and every one of you. 

And above all, I’d like to thank all of the people who’ve worked as part of the Alternatives team over the last 20 years and especially those who are part of our team today. All of you have made it so special. Thank you.

Here’s to many more iterations of Alternatives and many more exciting chapters together.

Sandra Lawler