Shopper Marketing Executive

Join a dynamic and expanding Marketing team as a Shopper Marketing Executive for a much-loved Irish retail brand. This is an excellent opportunity for a proactive self-starter to contribute to creating seamless in-store customer experiences while gaining valuable marketing expertise. Key Responsibilities In-Store Communications: Develop and implement in-store communication materials and POS (point-of-sale) solutions, ensuring they are clear, consistent, and customer-friendly. Customer-Centric Approach: Advocate for the customer by ensuring all in-store communications align with their needs and create a seamless shopping journey. Brand Consistency: Work with the Brand team to maintain consistent communication of the Woodie’s brand in-store. Develop and enforce supplier branding guidelines to enhance store presence. Retail Media & Innovation: Support the Shopper Marketing Manager in exploring digital POS solutions, in-store activations, and retail media opportunities. Fixture & Store Design: Deliver impactful fixture designs and in-store navigation that align with category objectives and brand guidelines. Cross-Team Collaboration: Collaborate with commercial, operations, and online teams to ensure consistency across all customer touchpoints. Store Visits: Regularly visit stores nationwide to support refits, assess in-store needs, and ensure communications are effectively implemented. Budget & Agency Management: Manage budgets, supplier quotes, and POs, and work with agencies on design, print, and experiential projects. Experience & Qualifications Retail or FMCG Background: 2-3 years of experience in shopper marketing, retail, or FMCG in a similar role. In-Store POS Expertise: Strong knowledge of POS materials such as offer signs, in-store branding, FSDUs, and navigation tools. Store Branding: Experience in managing supplier branding, external signage, and store presence enhancements. Creative Briefing: Skilled in briefing creative agencies, particularly for print materials and large-format designs. Attention to Detail: Excellent organizational skills with a strong eye for detail. Collaboration & Communication: Strong written and verbal communication skills with the ability to inspire and engage internal and external stakeholders. Bonus Experience: Brand management and experience with store refits are advantageous. If you're passionate about creating engaging shopper experiences and have a strong retail or fmcg background, we'd love to hear from you!

Shopper Marketing Manager

We are seeking a Shopper Marketing Manager with a strong retail background to lead in creating exceptional in-store customer journeys. This role is focused on enhancing the shopper experience, driving engagement, and delivering innovative solutions that align with retail goals and maximise customer satisfaction. Key Responsibilities Shopper-Centric Strategy Develop and implement shopper-focused strategies that prioritize exceptional in-store experiences and align with retail objectives. Leverage customer insights to design journeys that enhance the shopper experience at every touchpoint. Create campaigns and initiatives that drive footfall, increase basket size, and encourage repeat visits. Customer Experience & In-Store Activation Lead in-store marketing efforts, including point-of-sale materials, signage, promotions, and displays, ensuring they engage and inspire shoppers. Collaborate with store teams to optimize the physical layout and flow, making it easier and more enjoyable for customers to shop. Work closely with store operations to ensure seamless execution of shopper initiatives. Collaboration & Stakeholder Engagement Partner with category managers, buying teams, and store teams to deliver impactful shopper-focused campaigns. Collaborate with external agencies and suppliers to ensure quality and innovation in shopper marketing materials. Align with the digital and e-commerce teams to ensure an omnichannel approach to the shopper journey. Insights & Analytics Use shopper data and feedback to identify trends, evaluate the effectiveness of initiatives, and drive continuous improvement. Conduct regular reviews of in-store performance, including campaign success, footfall patterns, and customer behaviour. Create actionable insights to inform decision-making and tailor future strategies. Budget & Resource Management Manage budgets effectively, ensuring resources are allocated to maximize ROI on shopper-focused initiatives. Monitor and report on campaign performance against key metrics. Skills and Experience Required Proven experience in shopper marketing or customer experience within the retail sector is essential. Deep understanding of in-store shopper behaviour, retail operations, and trends influencing customer decisions. Expertise in creating and implementing in-store marketing campaigns that improve the overall shopper experience. Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously. Analytical mindset, with experience in using data and insights to refine strategies and optimize results. Excellent interpersonal and communication skills to collaborate with cross-functional teams and external partners. A creative approach to problem-solving and designing impactful shopper experiences. Whats On Offer A chance to shape the in-store customer journey for a leading retail business. A collaborative and dynamic work environment focused on innovation and shopper engagement. Opportunities for career growth and professional development in the retail sector. A competitive salary and benefits package tailored to the role. If you are passionate about improving the in-store shopper experience and thrive in a retail environment, we’d love to hear from you. 

Regional Development Officer

Are you passionate about building community connections and driving meaningful change? As a Regional Development Officer, you'll play a vital role in supporting volunteer-led fundraising efforts across the Eastern region of Ireland. This is an exciting opportunity for someone who thrives in a people-focused role, loves to foster relationships, and is driven to make a real impact. 16 month fixed term contract Why This Role? Collaborate with inspiring local volunteers who make a difference in their communities. Play a hands-on role in planning events, driving new initiatives, and helping Branches grow. Be part of a supportive team where your creativity and drive will be celebrated. Combine autonomy with teamwork as you bring fresh ideas and energy to the role. Your Responsibilities: Build and nurture relationships with local volunteer fundraising Branches. Provide administrative and operational support to Branches, ensuring best practices are followed. Partner with volunteers to coordinate successful fundraising events and campaigns. Recruit, train, and develop volunteers to empower them in achieving their goals. Create and manage engaging social media content to boost awareness and engagement. Own income targets, track fundraising activities, and maintain accurate records using CRM systems. Research and develop innovative fundraising opportunities tailored to Branch needs. What We’re Looking For: Experience: A proven background in sales, project management, or fundraising. Self-Starter: Independent and innovative with a talent for forging lasting community relationships. Organisational Skills: Strong multitasking, time management, and planning capabilities. People Person: Outstanding interpersonal skills with the ability to inspire and motivate volunteers. Results-Driven: A flair for business development and a track record of achieving goals. Communication Pro: A skilled storyteller who can connect with diverse stakeholders. Flexibility: Willingness to travel regionally and occasionally work evenings or weekends. Perks of the Role: The opportunity to work closely with passionate volunteers and make a tangible impact. A role with variety and purpose, no two days are the same! A supportive team that values your ideas and contributions. Requirements: Relevant qualifications and continuous professional development in related fields are a plus. A full clean driving license and the ability to travel across the region. A positive attitude, adaptability, and the desire to bring people together for a greater cause. Ready to join us and drive real change? Bring your skills, enthusiasm, and passion for community impact to this dynamic role!  

Strategic Marketing Manager

Strategic Marketing Manager – Waterford (Hybrid) Alternatives is delighted to partner with Arvum Group, a leading and innovative group of agri-businesses, to recruit a Strategic Marketing Manager to join their senior leadership team. With a diverse portfolio of B2B and B2C businesses, Arvum is committed to driving growth, delivering value to its customers, and enhancing its reputation as an industry leader. This is a strategic, results-focused role for an experienced marketing professional who excels at delivering innovative campaigns across traditional and digital channels. Key Responsibilities: Collaborate with business heads to design and execute effective marketing strategies. Manage full-cycle marketing campaigns, including digital, PR, events, and sponsorships. Oversee brand consistency across all platforms and businesses. Lead content creation for digital, social, print, and public relations channels. Champion CRM system development for data-driven decision-making. Build media relations to enhance brand reputation. Conduct market research to inform strategies and competitive positioning. Manage the marketing budget to deliver impactful, on-budget campaigns. Define KPIs, assess campaign performance, and report on ROI. Drive employer brand marketing strategies to attract and retain talent. Key Requirements: Relevant degree in Marketing, Business, Communications, or related field. 8–10 years’ + experience in a senior marketing role, ideally in B2B and B2C. Proven expertise in integrated marketing campaigns and digital marketing trends. Strong CRM knowledge (e.g., Salesforce, HubSpot) and data-driven decision-making. Exceptional communication skills and experience in media relations. Ability to manage multiple projects, large budgets, and external agencies. Commercial mindset with a focus on delivering results. What’s on Offer: Strategic leadership role in a dynamic, growing business group. Collaborative work environment where innovation is valued. Competitive salary and benefits package. Opportunities for professional development and career growth. Location: Waterford (Hybrid options may be considered) If you’re a results-oriented marketing professional eager to make a strategic impact, we’d love to hear from you. Contact Eimear Walsh in Alternatives to find out more.  

Senior Events Manager

Events Manager We are delighted to work with a leading corporate organisation, who seek to recruit an experienced Senior Events professional to lead their in-house events events team, joining a broader marketing team of 20 professionals the ideal Events Manager will have prior corporate events leadership experience. This role is being offered on a 12-month basis, with a February 2025 start. The company offer a strong package and great hybrid working policies, 2 days onsite in Dublin city centre. Leading a team of 5, you will be responsible for - Planning and executing a comprehensive programme of events and sponsorships, ensuring seamless delivery and impact. Leading a hospitality programme to enhance client experiences and drive value. Innovating event concepts, branding, and delivery, focusing on continuous improvement. Managing and developing a team of event professionals, aligning efforts with strategic priorities. Building relationships with stakeholders and partners to identify sponsorship opportunities. Ensuring diversity and inclusion principles are embedded in all activities. Requirements include 7+ years of event management experience, with 3+ years in a senior role. Proven expertise in delivering impactful events and managing budgets, suppliers, and communications. Strong leadership, organisational, and relationship-building skills. Experience with hybrid/virtual events and social media promotion. For more information please contact Eimear Walsh in Alternatives.  

Product Manager

Are you a creative and strategic thinker with a passion for product innovation? We’re seeking an experienced Product Manager to join a forward-thinking Product Development & Innovation Team. In this role, you’ll collaborate with cross-functional teams to shape and refine a world-class fund range that meets evolving client needs and drives innovation in financial solutions. Dublin city centre located, hybrid work model. Key Responsibilities: As a Product Development Manager, you’ll play a pivotal role in driving the success and relevance of the product portfolio. Your responsibilities will include: Innovation & Strategy: Drive product innovation by collaborating with product managers and implementation teams to deliver client-centric solutions. End-to-End Product Lifecycle Management: Oversee the design, development, monitoring, and reshaping of the fund range, ensuring products align with customer needs, distribution priorities, and profitability goals. Market Insights: Leverage business intelligence to identify industry trends and product opportunities. Product Communication: Manage communication efforts related to product enhancements, fund reshapes, mergers, and liquidations. Cross-Functional Collaboration: Work closely with other business units to deliver seamless product integration and implementation. Documentation & Reporting: Prepare detailed product specifications, presentations, and reports to inform senior management and stakeholders. Your Background: We’re looking for a driven and creative individual with: Qualifications: A degree in business, finance, marketing, or a related field. Experience: 5–10 years of relevant experience in product development or a similar role ideally within financial services. Skills: Strong analytical abilities with a flexible, problem-solving mindset. Exceptional organisational skills to manage multiple projects under tight deadlines. Excellent interpersonal and communication skills for effective teamwork and stakeholder management. Mindset: A curiosity about asset management and a willingness to learn and adapt.

Digital Marketing Specialist

Digital Marketing Specialist Our client, a leading global organisation with a b2b focus are seeking an experience Digital Marketing Specialist with expertise in paid advertising to join their ambitious marketing team. Reporting to the Head of Digital Marketing, you will develop and execute impactful campaigns across LinkedIn, Meta, Google Ads, and other platforms to drive results and elevate our brand presence. You will enjoy leading on creative advertising campaigns, working with the in house design team and achieving results. Key Responsibilities Paid Campaigns: Strategize, create, and optimise paid social and search campaigns to meet KPIs. Collaboration: Work with internal teams to align messaging and integrate campaigns. Performance Reporting: Analyse data, provide insights, and recommend optimizations. Innovation: Stay updated on trends, implement best practices, and lead A/B testing. Budget Management: Monitor spend to ensure efficiency and adherence to budgets. What We’re Looking For Experience: 4+ years in digital marketing with a focus on paid advertising. Skills: Proficiency in Google Ads, LinkedIn Campaign Manager, and Google Analytics. CRM experience (e.g., Marketo, HubSpot) is a plus. Strengths: Strategic, creative, and detail-oriented with strong collaboration skills. Education: Degree in Marketing, Digital Marketing, or related field preferred. If you’re passionate about digital marketing and ready to make an impact, contact Eimear Walsh in Alternatives for more.

Creative Lead

Creative Lead Opportunity – Digital & Innovation Lab A leading organisation has launched an innovative digital and IT lab aimed at transforming digital customer experiences and creating a one-stop-shop application for seamless journey needs. This is an exciting opportunity to join a pioneering team as Creative Lead and play a key role in driving creative strategies within a cutting-edge digital and innovation hub. Key Responsibilities: Creative Leadership: Lead a creative team delivering strategies for web, CRM, apps, and campaigns. Collaboration with UX: Partner with UX specialists to ensure design consistency and efficiency. Creative Testing: Implement testing processes for impactful digital campaigns. Stay at the forefront of emerging trends to create innovative, engaging digital solutions. Balance competing priorities to manage creative deliverables effectively. Ideal Experience & Skills: 3+ years in senior creative leadership roles (agency or in-house). Proven track record of delivering exceptional digital marketing campaigns. Experience in building or leading a creative team is a plus. Strong project and people management skills, excellent communication, and a proactive approach. This role is onsite three days per week North Dublin, offering the chance to shape transformative digital experiences and elevate customer journeys to the next level. Excellent benefits on offer. Parking onsite.  

Marketing Executive - B2B / Professional Services

Marketing Executive required to join a rapidly expanding team in one of Ireland’s leading professional services firms. Joining the central marketing team, you will take ownership for a number of initiatives across their sponsorships and events division. Responsibilities: Partnering with senior marketing manager you will help to support the delivery of  a compelling national sponsorship program, collaborating with partners and stakeholders. Manage client invites, develop creative event collateral, and promote initiatives through internal and external communications. Coordinate with digital teams to create engaging content and measure ROI on sponsorship activities. Work closely with agencies to ensure high-quality brand representation at events. Track and report on sponsorship performance, providing insights for continuous improvement. Requirements: Bachelor’s degree in Marketing/Event Management or equivalent. 2+ years’ experience in marketing or sponsorship and event management. Strong project and stakeholder management skills. Prior b2b / consulting or professional services experience ideal. If you’re creative, motivated, and passionate about high-impact marketing, we’d love to hear from you! Contact Eimear Walsh in Alternatives for more.

Retail Marketing Manager

Our client is seeking a talented and results-driven Marketing Manager to join their team in Galway. This is an exciting opportunity for a dynamic marketing professional to take ownership of all marketing activities and drive impactful campaigns in a vibrant and fast-paced environment. Key Responsibilities: Develop and execute comprehensive marketing strategies to drive brand awareness and customer engagement. Working closely with Retail Sales Managers, leading on traditional marketing activities for instore promotional, building brands in local communities etc. Collaborate with cross-functional teams to create and deliver impactful promotional campaigns. Monitor market trends, customer needs, and competitor activities to identify opportunities for growth. Oversee the creation of engaging content across various platforms to enhance the brand’s presence. Manage the marketing budget effectively, ensuring optimal return on investment. Analyse campaign performance and prepare reports to provide insights and recommendations for improvement. Key Requirements: Proven experience in a similar marketing role, ideally within a fast-paced retail environment. Strong knowledge of marketing strategies and tools, with a track record of delivering successful campaigns. Excellent communication and interpersonal skills to engage with stakeholders at all levels. Analytical mindset with the ability to interpret data and make data-driven decisions. Highly organised, proactive, and capable of managing multiple projects simultaneously. What’s on Offer: Opportunity to work with a passionate team in a supportive and innovative environment. Scope to influence and shape marketing strategies for a growing Irish business. For more information please click on the link below or contact Eimear Walsh in Alternatives.

Interim Head of Brand

Our client, a global leader in the beverage industry, is seeking an Interim Head of Brand Communications to oversee the brand’s global communication agenda. This senior role requires an experienced brand leader with a digital-first mindset, responsible for creating breakthrough campaigns and ensuring consistent, impactful messaging that drives brand desire and long-term growth. The role will be based in Dublin a couple of days per week and is being offered on a 6 month interim basis. This is a unique opportunity for a seasoned professional with expertise in brand communications, digital strategy, and campaign management. The successful candidate will work closely with executive stakeholders to shape the communication vision and lead cross-functional teams in the execution of globally integrated and insight-driven brand campaigns. Key Responsibilities: Global Communication Strategy: Define the brand’s overarching communication strategy,  aligning with the company's brand-building principles. Data-Driven Insights: Partner with Consumer Market Insights (CMI) and Innovation teams to incorporate insights into campaign strategies, ensuring relevance and resonance with target audiences. Campaign Leadership: Lead end-to-end campaign development, with a digital-first approach, from ideation through to market launch, ensuring alignment with brand positioning and consumer insights. Omnichannel Integration: Oversee all aspects of global advertising to create seamless, integrated campaigns across digital, print, PR, and experiential channels. Collaboration with PR: Work closely with the PR teams to create compelling, cohesive campaigns that reinforce the brand's status and engage audiences. Brand Consistency: Act as the brand guardian, ensuring guidelines, messaging frameworks, and brand voice are consistently applied across all regions and communication channels. Digital Strategy: Establish the brand’s digital agenda to ensure an omnichannel user journey that leverages data insights and best practices. Budget Management: Oversee the allocation of Advertising & Promotion (A&P) budgets to maximise impact in priority markets and ensure efficient resource utilization. Performance & Reporting: Adhere to reporting standards, provide performance insights, and participate in business planning meetings, ensuring alignment with governance procedures and business objectives. Qualifications and Experience: Significant experience in brand communications from within the beverage or FMCG sectors. Proven expertise in leading global, omnichannel campaigns with a digital-first approach. Strong understanding of brand strategy, positioning, and storytelling across diverse markets. Demonstrated success in managing cross-functional and cross-regional teams, with the ability to influence at a senior level. Data-driven mindset, with experience using insights to guide communication strategies. Excellent project management, budgeting, and organizational skills. Exceptional communication, stakeholder management, and collaboration skills. If you are an experienced brand communications leader passionate about driving brand growth and engagement through innovative, data-driven strategies, we would love to hear from you. For more information please contact Eimear Walsh in Alternatives

Marketing Manager

Alternatives are delighted to partner with Focus Capital Partners, who are a leading Irish boutique corporate finance firm, with strong international partnerships, particularly in the US. Specialising in advisory services across sectors like Food & Agri, Technology, Engineering, and Healthcare. They are now looking to hire a dynamic Marketing Manager to build brand presence and drive marketing efforts. As Marketing Manager, you’ll lead the marketing strategy, enhancing brand visibility, promoting transactions, and positioning the business unit leaders as thought leaders. This is a strategic, hands-on role working closely with the leadership team and managing external relationships. Key Responsibilities Strategic Marketing: Develop and implement a comprehensive marketing strategy to boost brand visibility across sectors. Digital Marketing & Content Creation: Promote transactions on LinkedIn, create engaging content, and support pitches with impactful marketing materials. Media Relations: Build relationships with media and secure coverage in niche sectors, handling press releases and corporate announcements. Event Management: Plan and execute client events, managing all logistics and leveraging our brand ambassador at key events. Collaboration: Coordinate with US partners to develop cross-border marketing initiatives. Internal Support: Support leadership with marketing collateral for pitches and client meetings. Qualifications Experience: 5+ years in marketing within corporate finance, professional services, or a B2B environment. Skills: Proven strategic thinking, expertise in digital marketing (especially LinkedIn), and media relations. Experience in event management and creative design (PowerPoint, Canva). Traits: A self-starter with strong communication skills, able to work independently and collaboratively with international partners. For more contact Eimear Walsh in Alternatives.