E-Commerce Lead

We are seeking a highly motivated and experienced E-Commerce Lead to join a B2B energy distributor as part of their marketing team. The E-Commerce Lead will be responsible for developing and implementing an e-commerce strategy to drive online sales and enhance the overall customer experience. You will be responsible for the website product roadmap that will unify the full range of products and services to optimise user experience and revenues. Responsibilities:   Develop and implement the e-commerce strategy to drive online sales and achieve business objectives Manage the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management Analyse sales data and customer insights to optimize the online shopping experience and increase conversion rates Collaborate with cross-functional teams, including marketing, IT, and customer service, to ensure a seamless online shopping experience Stay up-to-date on industry trends and best practices in e-commerce and digital marketing Monitor and report on key performance indicators (KPIs) to track the success of the e-commerce strategy Identify opportunities for growth and improvement in the e-commerce channel Qualifications:   + 5 years’ experience in driving ecommerce sales A post-graduate third-level qualification in business, marketing and / or digital marketing is required, in addition to any other relevant qualifications. Previous people / team management experience essential. Strong understanding of e-commerce platforms, digital marketing tools, and analytics Excellent project management skills with the ability to prioritize and meet deadlines Ability to work effectively in a fast-paced and dynamic environment If you are a results-driven e-commerce professional with a passion for online retail, we would love to hear from you.   

PR and Media Officer

Our client, a leading not-for-profit, is offering an exciting permanent role for a PR Officer. Joining a collaborative team of six, the ideal candidate will bring expertise in crafting and pitching media content, fostering strong relationships with national and regional media outlets, and enhancing campaigns with impactful storytelling across both digital and traditional platforms. This position is ideal for an experienced PR or Media professional ready to take the next step in their career and make a difference in the not-for-profit sector. Day-to-Day Responsibilities: Develop and execute media strategies to support fundraising, advocacy, and humanitarian initiatives. Build and nurture relationships with media contacts to ensure impactful coverage across various channels. Write press releases, media pitches, and stories that capture the mission and goals of the organisation. Coordinate and support media events and outreach efforts. Monitor media coverage and provide regular reporting on campaign performance. Collaborate with internal teams to align media efforts with broader campaign goals and organisational messaging. Qualifications: Proven experience in PR, media relations, or journalism, ideally with a focus on nonprofit or social impact sectors. Strong writing, editing, and storytelling abilities. Track record in building and maintaining media relationships and securing coverage. Familiarity with digital and traditional media platforms. For more information contact Eimear Walsh in Alternatives 

Interim Head of Brand

Our client, a global leader in the beverage industry, is seeking an Interim Head of Brand Communications to oversee the brand’s global communication agenda. This senior role requires an experienced brand leader with a digital-first mindset, responsible for creating breakthrough campaigns and ensuring consistent, impactful messaging that drives brand desire and long-term growth. The role will be based in Dublin a couple of days per week and is being offered on a 6 month interim basis. This is a unique opportunity for a seasoned professional with expertise in brand communications, digital strategy, and campaign management. The successful candidate will work closely with executive stakeholders to shape the communication vision and lead cross-functional teams in the execution of globally integrated and insight-driven brand campaigns. Key Responsibilities: Global Communication Strategy: Define the brand’s overarching communication strategy,  aligning with the company's brand-building principles. Data-Driven Insights: Partner with Consumer Market Insights (CMI) and Innovation teams to incorporate insights into campaign strategies, ensuring relevance and resonance with target audiences. Campaign Leadership: Lead end-to-end campaign development, with a digital-first approach, from ideation through to market launch, ensuring alignment with brand positioning and consumer insights. Omnichannel Integration: Oversee all aspects of global advertising to create seamless, integrated campaigns across digital, print, PR, and experiential channels. Collaboration with PR: Work closely with the PR teams to create compelling, cohesive campaigns that reinforce the brand's status and engage audiences. Brand Consistency: Act as the brand guardian, ensuring guidelines, messaging frameworks, and brand voice are consistently applied across all regions and communication channels. Digital Strategy: Establish the brand’s digital agenda to ensure an omnichannel user journey that leverages data insights and best practices. Budget Management: Oversee the allocation of Advertising & Promotion (A&P) budgets to maximise impact in priority markets and ensure efficient resource utilization. Performance & Reporting: Adhere to reporting standards, provide performance insights, and participate in business planning meetings, ensuring alignment with governance procedures and business objectives. Qualifications and Experience: Significant experience in brand communications from within the beverage or FMCG sectors. Proven expertise in leading global, omnichannel campaigns with a digital-first approach. Strong understanding of brand strategy, positioning, and storytelling across diverse markets. Demonstrated success in managing cross-functional and cross-regional teams, with the ability to influence at a senior level. Data-driven mindset, with experience using insights to guide communication strategies. Excellent project management, budgeting, and organizational skills. Exceptional communication, stakeholder management, and collaboration skills. If you are an experienced brand communications leader passionate about driving brand growth and engagement through innovative, data-driven strategies, we would love to hear from you. For more information please contact Eimear Walsh in Alternatives

Marketing Director

Alternatives is delighted to partner with Promise Gluten Free and Gallaghers Bakehouse in their search for a Marketing Director. We’re a leading bakery business with two premium bread brands, Promise Gluten Free and Gallaghers Bakehouse, setting standards in “better-for-you” breads. The bakery is in Ardara, Co. Donegal and the commercial head offices are in Dublin. Promise Gluten Free is a global brand which has completely transformed the Gluten Free category. We are no.1 in Ireland and Canada, and the fastest growing brand in the UK, with huge potential to grow into new markets. Gallaghers Bakehouse was developed and launched in 2020 into a €500m+ bakery category. The brand was premium positioned to offer consumers a trade-up opportunity in their everyday bread offerings. The connection and impact with consumers of this premium, sourdough-based range of breads has been rapid with demand still outstripping supply in the market. We believe Gallaghers BH is a disruptive and transformational brand in the category and under the right stewardship and investment can realise its full potential and become the No.1 branded bread across IOI over the next 3-5 years. Role Summary: As our Marketing Director, you'll work closely with our CMO to lead brand and marketing strategy for both brands, driving their continued growth and brand impact. You will be responsible for managing and evolving our brands’ positioning, product portfolios, new product development (NPD), consumer communications strategy (including execution across all media platforms) and trade communication & activation Key Responsibilities: Define category growth opportunities (through understanding the category, consumer insights to identify barriers & enablers of value & volume growth) Lead brand strategy, positioning evolution & identify growth opportunities for our brands Product range management & optimisation across all category segments to identify areas of upgrading/renovation of core products & determine pricing strategies Lead the development of a new NPD process from concept to launch, aligning with brands’ strategy, market needs & consumer trends. Drive trade marketing & activation initiatives to enhance in-store visibility and consumer engagement. Manage all brand communications, aligning with the overall business strategy Ideal Candidate: 15+ years of FMCG marketing experience with a strong record of building & executing ambitious bold brand and marketing strategies. Proven track record of delivering results (category growth, share steal, P&L improvements) Skilled in brand building (relaunching), product portfolio development & management. Experience in developing & executing Innovation pipelines. Proven record in brand communication and executing campaigns Strategic thinker with hands-on experience in driving results and collaboration across teams. Positive & determined mindset and attitude. Ability to shift between creating long term goals/strategies while leading tactical execution & managing the details. Multi-tasker/ability to wear multiple hats Action orientated/high drive for results/operationally agile What We Offer: Competitive salary and benefits Opportunity to shape and grow our brands Collaborative, supportive environment with growth potential Ready to lead our brands to new heights? Apply now to join our team!  

Marketing Manager

Alternatives are delighted to partner with Focus Capital Partners, who are a leading Irish boutique corporate finance firm, with strong international partnerships, particularly in the US. Specialising in advisory services across sectors like Food & Agri, Technology, Engineering, and Healthcare. They are now looking to hire a dynamic Marketing Manager to build brand presence and drive marketing efforts. As Marketing Manager, you’ll lead the marketing strategy, enhancing brand visibility, promoting transactions, and positioning the business unit leaders as thought leaders. This is a strategic, hands-on role working closely with the leadership team and managing external relationships. Key Responsibilities Strategic Marketing: Develop and implement a comprehensive marketing strategy to boost brand visibility across sectors. Digital Marketing & Content Creation: Promote transactions on LinkedIn, create engaging content, and support pitches with impactful marketing materials. Media Relations: Build relationships with media and secure coverage in niche sectors, handling press releases and corporate announcements. Event Management: Plan and execute client events, managing all logistics and leveraging our brand ambassador at key events. Collaboration: Coordinate with US partners to develop cross-border marketing initiatives. Internal Support: Support leadership with marketing collateral for pitches and client meetings. Qualifications Experience: 5+ years in marketing within corporate finance, professional services, or a B2B environment. Skills: Proven strategic thinking, expertise in digital marketing (especially LinkedIn), and media relations. Experience in event management and creative design (PowerPoint, Canva). Traits: A self-starter with strong communication skills, able to work independently and collaboratively with international partners. For more contact Eimear Walsh in Alternatives.  

Digital Communications Executive

Digital Communications Officer Alternatives is delighted to be partnering with a leading not for profit body on their programme focused on advancing Global Citizenship Education in primary schools across Ireland. This role is being offered on a hybrid basis, (1 day onsite). This is a part time role, 4 days (29.6 hours) and is for a specific purpose contract duration – The funding will role until August 2026. As the Digital and Communications Officer, you will play a key role in raising the programme's visibility through strategic digital and traditional communications. Working with the Programme Manager and team, you will deliver engaging content across multiple platforms. The ideal candidate will Develop and implement a communications strategy across digital and traditional media. Create and manage engaging social media campaigns and multimedia content. Support email campaigns, website updates, and UX/SEO best practices. Analyse digital performance and report on key metrics. Collaborate with partners and integrate digital content into events and workshops. Requirements Minimum of 2 years in digital communications, including multimedia content and WordPress CMS. Strong writing, social media management, and content creation skills. Experience with Meta ads, planning, and organizing. Qualifications: Relevant third-level qualification or equivalent. For more information please contact Eimear Walsh in Alternatives or click apply below.

Marketing Executive

Our client, a global leader in professional services is looking to recruit an experienced Marketing Executive to lead on both traditional marcom and digital marketing activities for their Cork and Dublin offices. Based in Cork, the role will report into a large global marketing team based in the UK. The ideal candidate will have 3 + years marketing experience, prior b2b marketing experience would be ideal and exposure to professional services, finance or technology sectors advantageous.   The company offer a flexible / hybrid approach to work, you will be onsite full time during your initial induction but then you will be 3 days onsite / 2 days remote. Travel between Cork and Dublin office from time to time. What You’ll Do: Drive marketing plans and campaigns, collaborating with the Regional Marketing Head. (Based in the UK) Manage events, both in-person and virtual, from concept to execution. Create compelling digital content and social media posts. Oversee Irish client and contact databases, ensuring accuracy and relevance. Collaborate closely with the wider marketing team to align national strategies. What You’ll Bring: Proven experience in marketing, ideally from a multi-office or professional services background. Hands-on knowledge of social media, digital marketing, and content creation. Excellent communication skills and attention to detail. Confidence, ambition, and a proactive, can-do attitude. Proficiency in MS Word, Excel, PowerPoint, and Outlook. Adobe InDesign experience is a plus! Perks: Hybrid working options Competitive salary package Genuine work-life balance Employee recognition awards Supportive management and career development opportunities For more information contact Eimear in Alternatives and click apply below.  

Paid Media Manager

A Paid Media Manager is required to join a leading and innovative player in the retail industry, providing customers with an omnichannel experience that blends cutting-edge technology, exceptional service, and a commitment to sustainability. This is a hybrid role with offices in Dublin 1. If you’re a creative, ambitious, and innovative individual looking to work in a fast-paced, evolving environment, this could be the perfect opportunity for you! Role Summary: As our Paid Media Manager, you will be responsible for creating and executing the paid media strategy across all media channels, with a strong emphasis on digital. You’ll need to develop strategies that resonate with consumers, address business challenges, and deliver exceptional media campaigns. Key Responsibilities: Media Campaign Management: Plan and execute paid media campaigns across a variety of channels, including OOH, DOOH, Audio, Search, Shopping, Display, Social Media, Video, Affiliates, Partnerships, and Content Marketing. Campaign Launch & Analysis: Support the launch of campaigns by collaborating with partner agencies on planning, asset creation, implementation, and performance analysis. Performance Marketing: Oversee the performance of Search, Shopping, and Affiliate campaigns, managing budgets and optimizing to achieve target KPIs. Growth Strategy: Collaborate with internal teams to identify growth opportunities and implement strategies to drive business performance. Budget Management: Manage and track budgets across all paid media channels to ensure efficient allocation of resources. Creative Collaboration: Work closely with the Creative & Social teams to develop tailored ad content that resonates with target audiences. Partner Relations: Build and maintain relationships with external agencies, tech partners, and media partners, staying up to date on industry best practices. Key Requirements: Strategic Thinking: Ability to develop and execute creative, results-driven paid media strategies. Fast-Paced Environment: Comfortable managing multiple projects and meeting ambitious deadlines. Collaborative Approach: Highly collaborative and able to work effectively within a team environment. Growth-Oriented: Demonstrates a strong passion for growing online sales and driving trade results. About You: Experience: 4+ years of experience managing large-scale Paid Media campaigns, with a strong focus on digital channels. Marketing Knowledge: Understanding of full-funnel marketing, channel dynamics, attribution, and performance metrics. Technical Skills: Experience using Google Ads, Meta Ads, TikTok Ads, and proficiency with reporting tools like Google Analytics 4, Supermetrics, and Google Looker Studio. Analytical Skills: Strong analytical capabilities, with the ability to evaluate performance metrics, develop insights, and provide actionable recommendations. Communication: Excellent written and verbal communication skills. Proactive & Critical Thinker: Proven ability to be proactive, think critically, and contribute to driving business growth. What  On Offer: An exciting opportunity to work with a dynamic and innovative team. Competitive compensation and benefits package. Opportunities for professional growth and career advancement. A collaborative, inclusive, and supportive work environment.

Senior Business Development Manager

Our client, a leading professional services / consulting firm is currently looking to build out their Business Development function. We are seeking two highly experienced Senior Business Development Managers across Financial Services, Pharma / Life Sciences and the Tech space. You'll work closely with sector leaders to identify and convert major opportunities, build strong client relationships, and drive revenue. These roles will join a wider Commercial Marketing that is in serious growth mode. The ideal candidates will have a proven track record in the development and delivery of streamlined Business Development processes and procedures across large corporate organisations. Reporting to the Head of Business Development the successful candidate will Develop and execute go-to-market plans aligned with business strategy. Drive best-practice account management for priority clients. Identify and convert high-value opportunities through targeted sales efforts. Manage pipeline, track performance, and report on revenue metrics. Build strong relationships across the firm and industry to leverage synergies. The Ideal candidate will have 10+ years of experience in B2B business development, corporate or enterprise account management at a large firm or organisation. You will have experience in the Financial Services, Pharma / Life Science or Technology industry ideally. Proven track record of driving growth in large accounts. Strong commercial acumen, growth orientation, and sales focus. Excellent communication, relationship-building, and networking skills. Experience using CRM systems for pipeline management and reporting. This is a fantastic opportunity to join an established corporate organisation during a serious period of growth, where their people are at the centre of their culture. Benefits include Competitive salary, full benefits package and bonus flexible work options, and endless career development opportunities. A collaborative and inclusive work environment. A hybrid work model with an average of 3 days in the office per week. For more information please contact Eimear Walsh in Alternatives or click apply below.  

Senior Marketing Specialist

We are seeking an experienced marketing specialist to take on a 12 month fixed term contract in Oranmore Galway. You will be responsible for implementing an agreed marketing plan that will support the long term strategy of the business. This marketer will be required to carry out the activation of the tactics including tradeshows and events, PR collaboration with an external agency, print advert management, product catalogue updates and updates to the company website.  Responsibilities Implementation of marketing initiatives and promotions as outlined by the existing Marketing Manager. Packaging artwork updates and amends as required. Maintaining an existing Training & Development portal for staff. Implement and monitor effectiveness of marketing initiatives, including advertising, website development, update the marketing tools. Building and maintaining relationships with retailer partners and supporting them with content as required. Maximising profits and identifying potential savings to drive ROI. Updating annual product catalogue. Supporting and guiding junior marketing executive and allocating them tasks regularly. Monthly reporting required. Skills / Qualifications Experience in product/brand marketing. Experience working with the latest web and mobile production standards and practices, social media tools and platforms a plus. Good understanding of Microsoft Office and Canva. Experience in website content writing, maintenance and updating, SEO. Demonstrated experience managing the development of marketing campaigns, digital products, technologies, and experiences. Exceptional organisational skills and a keen eye for design and detail. The ability to prioritize and manage requests from various stakeholders. The ability to juggle multiple projects on deadline, work under pressure, and take initiative. Excellent writing and proofreading skills. Strong IT skills.

CRM Specialist

This is an exciting opportunity for a CRM Specialist to join a leading consumer goods organisation in South Dublin. The company fosters a diverse and inclusive work environment with a strong focus on employee development. As an experienced CRM Specialist, you’ll be responsible for driving the development, maintenance, and integrity of the customer databases. You’ll be providing data-driven insights to the management and marketing team to optimise the CRM marketing activities. You’ll create and develop customer segmentation analysis to help the business make informed decisions and drive campaigns. Working closely with the cross-functional departments and management team you’ll understand and interpret their business needs create and implement various effective digital marketing and business strategies streamline and automate key activities where necessary. This is a Hybrid role, office location South County Dublin.                                                             What you will do: Responsible for the ownership and integrity of the customer/prospect database of the multiple divisions within the group Providing clean and correct databases ready for use on Salesforce marketing cloud and other eDM communication platforms Audit and coaching of front-line staff to improve the quality of data input at all customer touch points Assist marketing team with the provision of database output and statistics on database as required Work with IT on implementing necessary security measures to protect GDPR integrity of all records. Analysing data from marketing campaigns and reporting performance insights to recommend improvements. Supporting optimisation of email and automated communication flows, primarily through Salesforce, developing new journeys to make best use of insights in timing, targeting and content. Supporting the marketing team with the creation of Salesforce templates and journeys where required. Whats needed to do the job: 3+ years of experience in CRM data management with a marketing team. Proven track record of developing and executing successful CRM campaigns. Strong analytical skills and experience with data analysis tools. Proficiency in CRM software (e.g. Salesforce) and marketing automation tools. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced, dynamic environment. Strong project management skills and attention to detail. Strong Excel skills to interpret data insights and report back to the business

Senior Category Management

Do you thrive in a dynamic environment where data-driven insights meet strategic thinking? Are you passionate about building successful brands and driving profitability within the consumer goods industry? We're seeking a high-calibre Senior Category Manager to join a growing team on a hybrid working model. In this results-oriented role, you'll leverage your proven category management expertise to develop and execute strategic plans that maximise market share and revenue. You'll be responsible for a specific product category, leading all aspects of its lifecycle from analysis and planning to execution and optimization. What you will do: Develop and implement a comprehensive category strategy aligned with overall business objectives. Conduct in-depth market research and analysis to identify trends, opportunities, and threats. Manage supplier relationships to negotiate favourable contracts and ensure product quality. Lead new product development initiatives and manage product lifecycles. Develop and oversee promotional plans and pricing strategies to drive sales. Analyse category performance, identify areas for improvement, and implement corrective actions. Collaborate effectively with cross-functional teams (marketing, sales, finance) to achieve common goals. What you need to do the job: Strong commercial experience in category management within a FMCG sector Category strategies that deliver growth. Proven track record of strategic customers management Proficient in excel and comfortable working with large amounts of data and category software and portals. Ability to work independently and manage multiple priorities in a fast-paced environment.