A STRUCTURED & CONSULTATIVE APPROACH
One of the reasons we rate the Chartered Institute of Marketing so highly is because they are home to the Professional Marketing Standards. These standards have been used in the development of CIM's qualifications and their professional training to make sure that the issues addressed are relevant in businesses today.
At Alternatives we often use the Standards or "Core Competencies" as we like to call them, to structure the way we approach L&D projects.
Our focus is on providing real-world commercially driven solutions, which will drive our clients businesses forward. The application of our bespoke and consultative marketing training approach in the specified areas of need, is a powerful and focused solution.