GIVING SOMETHING BACK
As lovers of great ideas and action, we were rather struck with the HOPE
Foundation, which works to get thousands of children in Calcutta off the
streets and critically to safety.
Our involvement started with Sandra and Aldagh giving the charity some free
marketing advice. This then led us to sponsor some of the HOPE children instead
of sending our clients Christmas presents. As with all great concepts, this
work has gathered momentum.
We now organise a team to run the Mini Marathon in June every year to fundraise
for Hope. This has become a wonderful fun day out for both the internal
Alternatives team PLUS several of our great interim managers, candidates and
clients who generously run for the HOPE cause. Have a look at the photos below and yes, one or two are guys in drag!!!
This year's Women's Mini Marathon was another great one for the Alternatives
team and congratulations to all who participated. We will definitely be doing
it all again next year so let us know if you would like to join us on the day!
In 2008, we progressed our CSR to a more strategic level with the creation and launch of Alternatives Marketing for Changes project. Click here to read more »