I joined Alternatives in December 2015 as a Digital Marketing Specialist after completing my degree in Marketing.
My duties include executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. I also set up and optimise company pages within each platform to increase the visibility of company’s social content. Furthermore I generate, edit, publish and share daily content as well as continuously improve the marketing functions by capturing and analysing the appropriate analytical data. I am passionate about all things Digital and love the challenge of learning new thing in this ever-evolving space.