Joan Fahey has recently joined the Alternatives Team as Senior Business Manager in our Digital Marketing talent solutions side of the business.
Joan comes to Alternatives with 18 years of experience in the global media industry on both the agency and client side. Joan spent 10 years working for global media agencies in New York, 6 of those years at MediaCom and Universal McCann. She has worked with a multitude of global brands across the technology, automotive, travel, luxury goods and FMCG sectors and her client lists have included L’Oreal, Coca-Cola, Sony, Nestle and Cartier.
Her last role in New York was Media Director at MediaCom where she managed the Volkswagen and Dell accounts. Joan returned to Ireland in 2009 and spent 6 years at The Rational Group, a leading online gaming Company and was responsible for managing their global media campaigns across the US and EMEA. She brings a vast amount of international industry knowledge and expertise across media planning and buying, digital media, digital marketing, e-commerce and business intelligence.