Group Marketing Manager

Group Marketing Manager Full-time | Reporting to the Group Marketing Director | Hybrid, Dublin HQ We are seeking a hands-on, execution-focused Group Marketing Manager to lead the day-to-day delivery of marketing operations, creative asset development, and campaign coordination across a multi-brand business. This is an ideal role for a highly organised and technically skilled marketer who thrives on making things happen – ensuring teams, tools, and timelines run smoothly to deliver impact across both B2B and B2C channels. You will manage and support a team of creatives and digital marketers while helping to improve internal workflows and drive the effectiveness of campaigns across several markets. About the Company A well-established and fast-growing international business with multiple B2B and B2C brands in the built environment sector. Headquartered in Dublin, with offices across Europe, the UK, China, and Australia, the business is backed by new investment and has ambitious growth plans through both organic expansion and acquisition. This is a unique opportunity to play a key executional role in a growth-focused and dynamic marketing environment. Key Responsibilities Oversee and optimise the internal marketing workflow, ensuring timely and efficient delivery of creative and digital assets. Identify and resolve inefficiencies in marketing execution, from project tracking to approval processes and campaign coordination. Manage resource allocation across a cross-functional marketing team (writers, designers, and digital marketers). Support the Digital Marketing Manager in executing the digital marketing strategy across web, email, SEO, and social. Develop and manage marketing dashboards and performance reports to support continuous improvement and visibility of KPIs. Provide guidance and operational support to the creative and content teams, ensuring smooth project traffic and campaign delivery. Work closely with the wider team to deliver assets for new product launches, trade marketing, packaging, events, POS, brochures, digital campaigns, and thought leadership content. Contribute to UX/UI support on digital platforms. Help develop messaging frameworks, content pillars, and audience segmentation in partnership with brand and digital leads. Mentor and support team development and workflow performance. Your Profile Minimum 5 years' experience in a senior marketing operations, campaign management, or project delivery role. Proven experience in both B2B and B2C environments, ideally in a product-led or technical industry. Operationally strong, with an eye for detail and a knack for making complex project pipelines run smoothly. Strong understanding of marketing automation platforms, analytics tools, and content management systems. Experience using HubSpot, Monday.com, or equivalent tools. Skilled in project management and traffic coordination, managing multiple projects simultaneously. Strategic problem-solver with a practical mindset and excellent communication skills. Degree in Marketing or related field additional certifications in Digital Marketing or Project Management are a plus. Key Metrics Campaign delivery and engagement performance Marketing dashboard and analytics reporting Asset production volume and quality Workflow and project delivery efficiency Budget tracking and resource management UX/UI contribution and cross-team collaboration Marketing qualified leads and brand visibility metrics Why Join? Join an award-winning business with a strong growth trajectory and international footprint Enjoy a hybrid working model in a well-connected Dublin location Be part of a collaborative team with a "people-first" culture Take part in regular social events and employee wellbeing initiatives

Marketing Specialist Lead

Marketing Specialist Lead Full-time | Reporting to the Group Marketing Director | Hybrid We’re looking for a proactive and creative Marketing Specialist Lead to take ownership of a dynamic marketing programme for a well-established B2B brand. Sitting within a wider Marketing team of 10, this role leads the day-to-day delivery of the marketing plan and supports the development of junior team members. The role offers a wide variety of work across digital, content, trade marketing, events, and customer engagement channels. If you're an organised, action-oriented marketer who thrives on variety and cross-functional collaboration, this could be a great fit. You’ll play a key part in driving brand visibility and commercial success across multiple channels. Key Responsibilities Lead the development and execution of the brand marketing plan in collaboration with internal stakeholders (Sales, Product, Technical, Training, etc.) and the central Marketing Team. Manage trade marketing activities and advertising schedules. Own brand communications across digital and offline channels. Liaise with research partners and support insight gathering, including customer field time. Oversee website updates and manage relationships with the web and app agencies. Take ownership of the customer loyalty app – including day-to-day management, customer engagement, troubleshooting, and performance optimisation. Manage the production of point-of-sale and display materials, working with suppliers to ensure quality and timelines. Oversee the brand’s social media presence – developing content strategies and managing content calendars. Create high-quality content (posts, stories, reels, videos) supported by the creative team. Plan, shoot, and edit video content for social and digital platforms. Coordinate mid-funnel content including case studies, brochures, and campaign copy. Ensure brand consistency across all communications. Lead event planning and execution, including trade events and brand activations. Monitor marketing ROI and compile reports and dashboards. Source branded merchandise and manage associated budgets and stock levels. Manage email campaigns, database segmentation, and scheduling using HubSpot (or similar platform). Coordinate QR code usage and customer data capture for marketing activities. About You 4+ years’ experience in a broad marketing role, ideally in a product, retail, or trade environment. Proven experience managing direct reports, budgets, and external suppliers. Third-level or post-graduate qualification in Marketing or a related field. Excellent communicator who can manage internal relationships and external vendors with confidence. Strong project management and multitasking skills able to prioritise and drive progress across multiple workstreams. Creative eye and passion for engaging visual content, with the ability to shoot and edit short-form videos. Familiarity with digital tools such as HubSpot, SharePoint, Microsoft Office (PowerPoint, Excel, Outlook), and Monday.com a plus. Self-starter who can take ownership of projects and lead with initiative. Strong attention to detail and commitment to delivering quality. Why Join? Be part of a supportive and ambitious Marketing Team where your ideas and initiative are valued. Take the lead on high-impact projects that directly influence brand growth and customer engagement. Flexible, creative, and collaborative working culture. Opportunities for growth and development in a fast-paced, commercially driven business.

Communications and PR Lead

Are you an experienced communications professional ready to step into a fast-paced, impactful role? Our client is a forward-thinking organisation operating at the intersection of business, brand, and social purpose. They’re seeking a proactive communicator to deliver communications and PR activity that inspires employees, engages external audiences, and amplifies the brand’s voice in the Irish market.  Hybrid 2 days office 3 days from home Role Overview As the Communications & PR Lead , you’ll be at the heart of the communications function, supporting everything from internal engagement to media relations and social storytelling. Reporting to the Head of Sustainability, this role will see you collaborate cross-functionally, manage external agencies, and deliver high-quality content and campaigns across channels. Key Responsibilities Develop and deliver internal and external communications across formats and platforms. Manage internal engagement channels such as newsletters and the company intranet. Create compelling content for social media, PR, brand campaigns, and sustainability initiatives. Partner with business units to support their communications goals. Lead day-to-day management of social media channels in collaboration with an agency. Draft press releases, feature stories, and corporate communications. Support media relations activity and help raise brand visibility through storytelling. Assist in planning and executing internal events and other high-impact initiatives. What You Bring A degree in Journalism, PR, Communications, or a related field. 3+ years of hands-on experience in a communications, PR, or agency role. Proven experience managing social media and coordinating with PR agencies. Exceptional writing, editing, and content creation skills across formats. A collaborative mindset with strong influencing skills across teams and levels. Highly organised with the ability to juggle multiple priorities under pressure. A self-starter attitude with a strong sense of integrity, creativity, and drive. Understanding of regulated or complex industries (e.g. financial services ) is a plus, but not required. Why Join? This is a unique opportunity to join a values-driven organisation undergoing significant growth and innovation. You'll work with a passionate team, enjoy hybrid flexibility, and play a key role in shaping the organisation’s narrative both internally and externally.

Senior Marketing Executive

We’re seeking a dynamic and experienced Senior Marketing Executive to join a growing team within the food sector. This is a key role for a commercially minded marketer who brings a strong foundation in content creation, campaign management, and CRM and who is eager to take ownership of impactful marketing initiatives across local and international markets. Ideal for someone with solid generalist marketing experience, excellent writing and content skills, a head for insights, and a strong interest in the evolving role of email marketing. A passion for food and food trends would be a welcome bonus, but not essential. Key Responsibilities Marketing Strategy & Campaign Execution Contribute to the development of strategic marketing and sales plans aligned with commercial goals Lead the delivery of campaigns, product launches, and promotions with a focus on timing, impact and ROI Monitor performance metrics and translate insights into actionable recommendations Content Creation & Digital Marketing Own the content calendar and produce high-quality written content across web, email, and social channels Manage customer newsletters and segmented email campaigns, continuously optimising for engagement Support broader digital strategy, including SEO, website updates, and social media CRM & Customer Engagement Leverage the CRM system (Salesforce experience a plus) to improve targeting, communication and retention Champion data quality and ensure insights are translated into personalised marketing activity Collaborate with sales and key account teams to support customer journeys and commercial goals Creative & Brand Development Manage agency partners and oversee creative asset development across packaging, POS, brochures and more Maintain brand consistency while ensuring stakeholder input and sign-off processes are met Organise and update brand asset libraries for easy internal access and use Insights & Market Research Coordinate internal and external research projects Deliver competitor, category, and trend analysis to inform planning and innovation pipeline decisions About You Qualifications & Experience Degree in Marketing, Communications, or a related field 3+ years’ experience in a broad marketing role, ideally in FMCG or food-related sectors Strong copywriting and content development capabilities Skilled in Microsoft Office; experience with CRM and email marketing platforms (e.g. Salesforce, Mailchimp) Skills & Attributes Excellent writing, editing, and communication skills Confident project manager, able to handle multiple priorities with precision and pace Analytical thinker – enjoys using data to guide decisions and improve outcomes Organised, detail-oriented, and responsive under pressure Collaborative team player with a proactive, solutions-focused mindset A genuine interest in the food sector is a nice-to-have Why Join The Team? Work on varied, meaningful projects with direct impact on brand and business performance Join a supportive, fast-moving team with big ambitions in the Irish and international foodservice market Enjoy autonomy, responsibility, and the opportunity to grow your marketing career

Product and Propositions Manager

Products and Propositions Manager Location: Dublin (Hybrid – 2 office days per week) Type: Full Time, Permanent Our client, a leading organisation in the energy sector, is seeking a strategic and customer-focused Products and Propositions Manager to lead a team and drive the development and delivery. This senior role offers the opportunity to shape product strategy and improve customer experience. Key Responsibilities: Lead a team of product and proposition managers Define and manage product strategy and lifecycle. Ensure go-to-market success across energy offerings. Embed customer insights and digital innovation into all propositions. Collaborate across marketing, sales, operations, and third-party partners. What You Bring: 7–10 years’ product experience in energy/utilities or similar B2C sector. Strong track record in product leadership and delivery. Excellent stakeholder management and commercial acumen. Relevant third-level qualification or equivalent experience. What’s on Offer: Hybrid working, 2 days onsite Strong culture of inclusion, development, and values-led leadership. Comprehensive benefits and career growth opportunities. For more contact Eimear Walsh in Alternatives.  

Lead Generation Executive

Lead Generation Executive – Purpose-Driven Career Opportunity Location: Dublin 2 (Hybrid: 1–2 days onsite) Type: 12-Month Fixed Term Contract Salary: €34,000 – €36,000 Turn Your Skills into Impact Our client, a not-for-profit organisation with a mission to support people from underrepresented backgrounds into meaningful employment, is looking for a Lead Generation Executive to join their team. This is more than a sales or outreach role, it is a chance to build partnerships with employers and help change lives through access to career pathways in tech, sustainability, and beyond. What You Will Do Research and identify potential employer partners, especially in green and tech sectors. Drive outreach campaigns and secure engagement meetings. Organise impactful employer and industry events. Support vacancy fulfilment and job-matching for programme graduates. Maintain CRM systems and support with data accuracy and reporting. What You Will Bring Experience in lead generation, marketing, or sales. Strong communication and stakeholder engagement skills. Familiarity with CRM tools (e.g. Salesforce). Self-starter with a passion for purpose-led work. Fluency in English is essential.  Apply now if you are ready to do meaningful work and grow your career while supporting others to launch theirs. Please note this is being offered on a 12 month contract but may extend longer term. Prior experience working in a lead generation role in the Irish Corporate Environment essential. 

Business Relationship Manager

A leading global professional body is seeking a dynamic and results-driven Business Relationship Manager to join its team in Dublin. This is an exciting opportunity for a partnership development management professional with a passion for education and building meaningful, long-term relationships. Dublin 1 - Hybrid 2 days office based Key Responsibilities Reporting to the Head of Development, you will: Support the development and execution of strategic engagement plans with key education partners, including universities, training boards, and accredited learning providers. Identify new opportunities to grow the organisation’s presence and impact within the education sector, ensuring strong value propositions for all stakeholders. Assess and target potential partners based on strategic criteria and growth potential. Collaborate with internal teams to implement business development activities and achieve partnership goals. Build and maintain multi-level relationships with education partners, fostering collaboration and delivering on shared objectives. Champion global programmes and initiatives, ensuring consistent and effective implementation across education partners. Promote the organisation’s professional qualification and wider services through events, presentations, and engagement activities. Guide partners through relevant accreditation and support processes to strengthen performance and alignment. Keep education partners informed and prepared for updates to qualifications, services, and product offerings. The Ideal Candidate The successful candidate will demonstrate: Proven experience in business development and relationship management, preferably within the education or training sector. A strong understanding of the education and skills development landscape. Excellent interpersonal and stakeholder management skills, with the ability to build trusted relationships up to senior leadership level. Strong communication and presentation abilities, both written and verbal. A proactive, self-motivated mindset with the ability to work independently and meet deadlines. Effective networking and influencing skills with a consultative, solutions-focused approach. A global outlook and experience working in or with international organisations is desirable. Please contact Leonie Gleeson for more information or apply through the link.

Marketing Manager

Marketing Manager Location: Wicklow / Hybrid | Permanent, Full-Time Alternatives is proud to partner with East Coast Credit Union in the recruitment of a Marketing Manager, a pivotal new role within a progressive, community-focused financial institution. East Coast Credit Union is an established and trusted credit union based in Wicklow, with a strong commitment to delivering member-first financial services. As the organisation continues to grow and evolve, this newly created role offers the opportunity to lead its marketing function and enhance its engagement with members and the wider community. Role Overview The Marketing Manager will take ownership of developing and implementing East Coast Credit Union’s marketing strategy. This role will involve managing all marketing activity across digital and traditional channels, supporting member communications, and ensuring brand consistency and visibility. Key Responsibilities Lead the development and execution of integrated marketing campaigns across all channels (digital, social, in-branch, print). Manage the Credit Union’s online presence, including website content, email communications, and social media. Develop clear, professional, and engaging content to support member education, product promotion, and community engagement. Work closely with internal teams and external suppliers (designers, printers, media agencies) to deliver high-quality, on-brand outputs. Track and report on marketing performance, using data to inform future campaigns. Represent the Credit Union’s values and community ethos in all marketing efforts. Candidate Profile Minimum of 6 years’ experience in a marketing role, ideally within financial services, credit unions, or member-based organisations. Strong experience in digital marketing, campaign management, and content creation. Excellent written and verbal communication skills. Ability to manage multiple projects simultaneously and deliver results to deadlines. Strategic thinker with hands-on capability and attention to detail. Familiarity with CMS, email marketing platforms, and social media tools. Why Join East Coast Credit Union? This is an opportunity to contribute to an organisation with a strong purpose and a deep connection to the local community. The role offers the autonomy to shape marketing initiatives and play a key role in the Credit Union’s continued growth and member engagement. For more information please contact Eimear Walsh in Alternatives or click apply below.  

Marketing Manager

Marketing Manager B2B & B2C | Brand, Digital, Strategy | 2 direct reports Alternatives is partnering with a global brand currently undergoing a significant period of transformation and growth. We are seeking an experienced and driven Marketing Manager to take full ownership of the Irish marketing function. Reporting directly to the Country Manager, this is a high-impact role for a commercially focused and ambitious marketing professional who is ready to step into a leadership position. Following a shift to a global shared services model, this role will act as the local marketing lead, ensuring the Irish market is fully supported with tailored, high-performing campaigns and brand assets across both B2B and B2C channels. The successful candidate will be responsible for developing and delivering integrated campaigns, managing digital performance activity, and working closely with international colleagues and agency partners to support growth and brand consistency. Key Responsibilities: Develop and implement local marketing strategy to support growth and customer engagement. Plan and execute multi-channel campaigns to increase brand awareness, generate leads, and drive conversion. Collaborate with Sales teams to ensure marketing activity aligns with business goals. Coordinate with EMEA and global marketing teams to manage paid media, including search, display, and social advertising. Manage agency relationships for SEO, content creation, and performance marketing. Analyse campaign performance data and provide insights to inform optimisation and future planning. Maintain and develop a suite of marketing assets and messaging aligned with global brand standards. Support product launches, local promotions, and targeted campaigns for both commercial and consumer markets. Oversee CRM activity and lead generation performance across digital platforms. Candidate Profile: Minimum of 6 years' experience in a marketing or integrated marketing lead / manager role. Strong understanding of campaign management, lead generation, and performance metrics. Experience managing PPC and SEO campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Business Manager. Proficient in tools such as Google Analytics, GTM, Search Console, and other digital tracking platforms. Excellent stakeholder engagement skills, with the ability to work independently and cross-functionally. Experience managing external agencies and freelance partners. Degree in Marketing, Business, or a related discipline is preferred. Why Apply? This is an opportunity to lead the marketing function for a recognised international brand in Ireland, with the autonomy to shape strategy while collaborating with a wider global team. It offers the chance to step into a visible, strategic role with a clear opportunity to make a tangible commercial impact. For more details or to apply to this role – contact Eimear Walsh in Alternatives or click below.  

Marketing Executive

Alternatives are delighted to partner with Funtasia Theme Parks on a key marketing hire. Funtasia is a leading family-owned and operated entertainment complex, attracting 400,000 visitors annually. We are committed to creating unforgettable experiences and building lasting memories for our guests. Our success is driven by our passionate team, and we are now seeking a dynamic Marketing Executive to join our team in Funtasia Drogheda. This is an exciting opportunity to shape the brand's story, drive audience engagement, and play a key role in our continued growth. Role Overview As the Marketing Executive, you will be instrumental in developing and executing marketing strategies that enhance the Funtasia experience and drive business growth. You will leverage your marketing expertise to create engaging content, deliver impactful campaigns, and utilise data to optimise performance across all marketing channels. This role requires a blend of strategic thinking and hands-on execution, with a focus on delivering measurable results. Key Responsibilities: Develop and Execute Integrated Marketing Strategies: Lead the development and deployment of comprehensive marketing strategies encompassing content creation, digital marketing, traditional marketing, and event promotion. Drive Digital Marketing Performance: Own the measurement and optimisation of performance marketing campaigns (Search Advertising, Social Media Advertising), affiliate marketing, and email marketing. Optimise Marketing ROI: Regularly review and analyse all advertising campaigns to ensure a positive return on ad spend, leveraging data-driven insights to maximize effectiveness. Analyse and Report on Marketing Performance: Drive data-driven insights to understand and track performance across all campaigns and digital channels, providing regular reports and recommendations. Enhance Website Experience: Administer website content, including updates, landing page creation, and other projects to improve user experience and drive conversions. Lead Email Marketing Initiatives: Plan, develop, and execute automated email marketing campaigns to nurture leads and drive customer engagement. Leverage Digital Analytics: Review analytics for all digital channels, evaluate effectiveness, and act on insights to optimize performance. Contribute to Group Sales Strategy: Contribute significantly to the development and implementation of the annual group sales plan, collaborating with the sales team to achieve targets. Build Hotel Partnerships: Build and manage relationships with key hotel partners to improve hotel package sales opportunities. Manage Media Planning: Oversee media planning and buying across traditional and digital channels, ensuring effective allocation of budget and maximising reach. Support Product Development: Contribute significantly to the process to identify, develop, and promote new products, including new exhibit concepts, events, limited time offerings, and up-sell opportunities. Influence Guest Experience Strategy: Play a key role in the development of the strategic plan for the guest experience, ensuring marketing efforts align with overall customer satisfaction goals. What We Offer: Seasonal schedule with additional holiday time available during the off-season. Performance bonuses. A collaborative and innovative work environment. Opportunities for professional development and career growth. What We Are Looking For: Bachelor's Degree in Marketing, Business, or a related field. 3+ years of progressive marketing experience, with a focus on campaign development and digital marketing. Commercial experience managing WordPress websites or similar. Proficiency in Google Analytics and Google Ads. Proven ability to translate business objectives into effective marketing strategies. Strong verbal and written communication skills, with the ability to create compelling content. Highly organised with excellent project management skills. Ability to work independently and collaboratively as part of a team. Experience in family event attractions, hotels, museums, or sports franchises is an advantage.  

Senior Events Manager

Senior Events Manager – Corporate & Industry Events Our client, a leading corporate organisation is looking for an experienced Senior Events Manager to lead the strategic planning and execution of a high-profile events programme. This is an exciting opportunity for a creative, commercially minded professional to shape impactful experiences that support brand visibility and deepen client relationships. In this role, you will: Lead the planning, delivery, and evaluation of corporate and sector-specific events Develop and manage a centralised events calendar aligned to business objectives Ensure all events deliver a consistent, high-quality experience and reflect brand standards Oversee logistics, supplier management, and contract negotiations Collaborate with internal teams to ensure events support commercial goals and stakeholder engagement Build and mentor a high-performing internal events team Monitor budgets and drive value through efficient planning and delivery Establish event KPIs and use data-driven insights to continuously improve impact and performance About you: Proven experience delivering large-scale B2B or corporate events, either in-house or agency-side Strong stakeholder management and communication skills Skilled in budget management, vendor negotiations, and end-to-end event logistics Detail-oriented with a strategic mindset and a passion for exceptional delivery Comfortable working in a fast-paced, high-performance environment If you're a confident events leader ready to take ownership of a diverse and exciting events portfolio, we’d love to hear from you.

B2B Marketing Manager

Our client, a global leader in professional services, is seeking a strategic and creative marketing professional to join their high-performing marketing team - as a Marketing Manager.  This is a maternity cover role, ideal for an experienced campaign and brand specialist with a strong track record in end-to-end marketing delivery. The Role: You will be responsible for developing and executing integrated, client-centric marketing campaigns that support the growth agenda for the firm. Working closely with senior stakeholders, this role requires someone who is commercially minded, highly organised, and confident navigating a fast-paced, complex environment. Key Responsibilities: Develop and lead the strategic marketing plan  Create and deliver engaging campaigns, leveraging local and global thought leadership. Manage multiple high-priority projects, ensuring excellent execution. Build strong relationships with internal stakeholders across Marketing, Communications and Business Development. Deliver clear reporting and insights to leadership, demonstrating marketing impact. Ensure a consistent and high-quality brand experience across all initiatives. The Ideal Candidate: 6+ years’ experience in marketing, campaigns or brand management. Strong project and stakeholder management skills. Excellent communication and influencing ability, with experience engaging senior leadership. Agile and adaptable, with a proactive approach to problem-solving. Strong commercial awareness and attention to detail. What’s on Offer: A dynamic and supportive working environment Hybrid working with flexibility ( 2 days on site Dublin 2)  Competitive salary and the opportunity to work with a global brand For more contact Eimear Walsh in Alternatives